This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
The Site is intended for use by individuals 13 years of age or older. If you are under 18, you may use this Site only with involvement of a parent or guardian.
Age targeting is required in the following countries: Norway: 16+. Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia, and Turkey: 18+.
You must be at least 21 years of age to purchase alcohol, or use any site functionality related to alcohol.
"At a minimum, ads may not be targeted to people under 18 years of age.Excerpt from Meta Ads's Meta Advertising Policies
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The clause states: “At a minimum, ads may not be targeted to people under 18 years of age.”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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