Marketing automation platform for ecommerce.

2 Documents
15 All provisions 4 High severity 8 Medium severity 3 Low severity
0 Changes · 12 mo
- Last change

High, provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium, provisions worth knowing about but with partial protections or limited scope. Low, standard terms with minimal consumer impact.

Objective measurements
Counted directly from the archive for Klaviyo — documents, captured versions, and detected changes.
2
Documents tracked
2
Versions captured
0
Changes · 12 mo
0
Changes · all-time
ConductAtlas User-Protection Index
Provisional · scored on 3 of 6
37.5/100
Business tier · provisional until more dimensions are known
How is this scored? →
Baseline 37.5 here · corpus average 31.4 across 191 scored platforms Middle 50% Q1 18.4 · median 30.8 · Q3 42.3

Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score. Computed algorithmically from Klaviyo’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.

Business tier · 37.5/100 · provisional · scored on 3 of 6
Arbitration & class action weight 22% not stated
Data sharing & sale weight 20% not stated
AI training on your data weight 18% not stated
Content ownership & licence weight 15% 0.0
Governance Coverage
Acceptable Use
23 provisions · 20 high · 3 med
Contract Terms
19 provisions · 6 high · 11 med
Restricted Content
18 provisions · 17 high · 1 med
Payment Fees
15 provisions · 6 high · 8 med
Liability Limitation
12 provisions · 5 high · 6 med
Indemnification
10 provisions · 5 high · 5 med
Intellectual Property
9 provisions · 6 high · 3 med
Data Collection
9 provisions · 8 high · 1 med
Policy Changes
8 provisions · 3 high · 5 med
Enforcement Actions
7 provisions · 6 high · 1 med
Quick Facts
Arbitration: Not stated
AI Training: Not stated
Data Retention: Deleted after account closure
Class Action: Not stated
Key Governance Provisions
High Klaviyo right to suspend or terminate without liability

This clause grants Klaviyo unilateral, immediate enforcement power with no financial or legal exposure to the customer, triggered solely by Klaviyo's own determination of a violation.

High Ban on illegal substance SMS MMS content US Canada

This clause applies the legality standard not only to federal and state law but also to the individual recipient's jurisdiction, meaning the restriction is triggered by illegality in any one of those…

High Mandatory compliance with SMS MMS and mobile regulations

This clause extends user obligations beyond Klaviyo's own policy to encompass the full body of applicable law and industry regulations governing digital marketing communications, including opt-out co…

High Ban on gambling services or products promotion

This clause bars gambling-related businesses and services from using Klaviyo for promotional communications, covering a broad and explicitly non-exhaustive range of gambling categories.

High Ban on cryptocurrency and related services promotion

This clause means that businesses operating in the cryptocurrency or crypto-services space are prohibited from using Klaviyo's platform for promotional messaging.

Document Coverage
Acceptableusepolicy Termsofservice
Last change detected: - Changes (12 months): 0 Documents monitored: 2 Provisions tracked: 15
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Documents

Klaviyo Terms of Service

Medium

This document sets the rules for using Klaviyo's Services. Klaviyo bills you in advance each period and those fees are non-refundable, and if a security breach occurs you must notify …

Last updated May 20, 2026 · Terms of service
7 provisions 1 version captured Version history →

Klaviyo Acceptable Use Policy

Medium

This document sets out the rules for what you can and cannot do when using Klaviyo to send messages and collect data. You must only contact people who have genuinely …

Last updated May 20, 2026 · Acceptable use policy
8 provisions 1 version captured Version history →
📈 Policy Drift Analysis View all changes →

High Severity Provisions (4)

View all high severity provisions → Compare Klaviyo with other platforms →

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Frequently Asked Questions

What Klaviyo documents does ConductAtlas track?

ConductAtlas tracks 2 Klaviyo documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has Klaviyo made in the past year?

Klaviyo has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.

How many provisions has ConductAtlas classified for Klaviyo?

ConductAtlas has classified 15 provisions across Klaviyo's tracked documents. 4 are rated high severity, 8 medium, and 3 low.

Can I get alerts when Klaviyo changes their policies?

Yes. Monitor subscribers ($4.99/month) can add Klaviyo to their watchlist and receive same-day email alerts whenever any tracked document changes.