Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score.
Computed algorithmically from Meta Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.
Consumer tier · insufficient coverage (scored on 1 of 6)
Requiring the full legal name of the actual beneficiary creates an auditable disclosure trail identifying who is ultimately behind an ad.
Policies Subject to Change Without Notice
Advertisers cannot rely on advance warning before policy changes take effect, meaning a previously compliant ad could become non-compliant without any notification.
Meta Reserves Right to Reject or Remove Any Ad
Sole discretion over approval and removal means advertisers have no contractual guarantee that any ad will be accepted or remain live.
Meta Advertising Data Use Limited to Aggregate Anonymous Basis
The prohibition covers nearly all individual-level data uses, including common advertising practices like retargeting, leaving only aggregate and anonymous analysis permissible.
Meta Advertising Data Shared Only With Service Providers
Restricting Meta advertising data sharing to agents of the advertiser limits onward disclosure and prevents third-party monetization of that data.
Meta's advertising rules place the burden of compliance squarely on advertisers—including compliance with all local laws—and give Meta the right to reject or remove any ad at any time without …
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
ConductAtlas tracks 1 Meta Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.
How many policy changes has Meta Ads made in the past year?
Meta Ads has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.
How many provisions has ConductAtlas classified for Meta Ads?
ConductAtlas has classified 4 provisions across Meta Ads's tracked documents.
Can I get alerts when Meta Ads changes their policies?
Yes. Monitor subscribers ($4.99/month) can add Meta Ads to their watchlist and receive an email alert after the daily check that finds a change to a tracked document. We check daily where we can, and show you where we can't.
You're already tracking a platform
Monitoring is a paid feature. Monitor emails you after the daily check that finds a change on a platform you choose. We check daily where we can, and show you where we can't.