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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This document establishes Verizon's data collection, use, and disclosure practices for customer information. Verizon collects precise location data, network activity, app and web browsing history, and financial information, and the policy authorizes use of this data for targeted advertising, analytics, and third-party sharing. Customers are enrolled by default in data programs including Custom Experience and Business and Marketing Insights, with opt-out options available through verizon.com/privacy/your-privacy-choices or 1-800-333-9956.
This document is Verizon's full consumer privacy policy, governing the collection, use, sharing, and retention of personal information across Verizon's wireless, wireline, internet, and connected services, with stated legal bases including consent, contract performance, legitimate interest, and regulatory compliance. The policy states that Verizon collects a broad range of data categories including account information, network usage, location data, device identifiers, financial information, and information from third-party sources, and the terms authorize use of this data for purposes including service delivery, advertising, analytics, and sale or sharing with affiliates, partners, and third-party marketers, subject to certain opt-out rights. Notably, the policy describes a 'Business and Marketing Insights' program that shares aggregate network and location data with third parties, and a 'Custom Experience' program that uses customers' app usage and web browsing data for personalized advertising; both are described as opt-out rather than opt-in programs, which may engage tension with state privacy laws requiring affirmative consent for certain data uses, though the document asserts these practices comply with applicable law. The policy engages the California Consumer Privacy Act and California Privacy Rights Act, the federal Communications Act (including CPNI obligations), COPPA for child-directed services, and potentially state-level wiretapping and data protection statutes; enforcement authorities include the FTC, FCC, and California Privacy Protection Agency. Material compliance considerations include Verizon's status as a telecommunications carrier subject to Section 222 CPNI requirements, the scope of its cross-context behavioral advertising practices, and whether opt-out mechanisms satisfy state law consent standards across jurisdictions where Verizon operates.
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2 versions captured · Last updated: May 2026
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