The Business and Marketing Insights program uses postpaid and small business customer data including web browsing, device location, app usage, demographic information, and third-party data to generate aggregate insights that are disclosed to third parties; the policy states the disclosed insights do not individually identify customers.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Verizon uses individual-level behavioral and location data from postpaid and small business customers as inputs to create aggregate insights that are then commercially disclosed to third parties, with the policy asserting individual identifiability is removed at the output stage.
Interpretive note: Whether aggregated insights derived from individual-level location and behavioral data constitute a sale under CCPA depends on enforcement interpretation and the specific technical de-identification method used, which is not described in the policy text.
The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.
View change record →The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.
View change record →Current version emphasizes that data is aggregated, restricts recipients to 'business and government customers' (removing advertisers and industry analysts), and specifies use cases like foot traffic and demographic analysis instead of general marketing purposes; severity downgraded from high to medium.
View full change record →The agreement establishes that Verizon uses postpaid and small business customer browsing, location, app usage, and demographic data to produce aggregate commercial insights sold to third parties. The policy states insights do not individually identify customers; customers can opt out through the Your Privacy Choices page.
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"This Verizon Wireless program for postpaid and small business customers uses Verizon and third-party information to create aggregate business and marketing insights. The information we use and the insights we develop do not identify you individually and may be disclosed to third parties. Verizon and third-party information This includes information about how you use your mobile device (such as web browsing, device location, app/feature use, and IP address or similar information), certain information about your Verizon products and services (such as device type and amount of use), and demographic and interest information you provide or we obtain from other companies (such as gender, age range and interests). We may also use point of interest and location information we obtain from others as well as information provided by business and marketing clients who want insights related to their own businesses.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages the FTC Act's commercial surveillance framework, California CPRA provisions on sale and sharing of personal information, and the CCPA's definition of sale (which may apply to commercial disclosure of …
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This provision establishes that Verizon uses individual-level behavioral and location data from postpaid and small business customers as inputs to create aggregate insights that are then commercially disclosed to third parties, with the policy asserting individual identifiability is removed at the output stage.
The agreement establishes that Verizon uses postpaid and small business customer browsing, location, app usage, and demographic data to produce aggregate commercial insights sold to third parties. The policy states insights do not individually identify customers; customers can opt out through the Your Privacy Choices page.
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