Third-Party Data Collection and Sharing for Advertising

What it is

The policy authorizes Verizon to share personal information with service providers, advertising companies, and business partners that assist in service delivery and advertising operations. Service providers are stated to be restricted from using personal information for their own marketing, while advertising company sharing is disclosed as a distinct category.

Why it matters (compliance & governance perspective)

This provision establishes the contractual framework for third-party data sharing with advertising partners, which is directly relevant to CCPA/CPRA sale and sharing definitions and to the adequacy of consumer opt-out rights for cross-context behavioral advertising.

Change history

Consumer impact (what this means for users)

This provision discloses that Verizon shares personal information with advertising companies and service providers, with stated restrictions on service provider use for independent marketing. Under CCPA/CPRA, sharing personal information with advertising partners for cross-context behavioral advertising may constitute sharing subject to opt-out rights.

What you can do

Institutional analysis (Compliance & governance intelligence)

1. REGULATORY LANDSCAPE: This provision engages CCPA/CPRA sale and sharing definitions, the FTC Act's standards for data sharing disclosures, and, where sharing involves telecommunications network data, FCC CPNI regulations. The California Privacy Protection Agency and FTC are primary enforcement authorities. 2. GOVERNANCE EXPOSURE: Medium. The policy distinguishes between service provider sharing (with use restrictions) and advertising company sharing, but does not enumerate the specific advertising or analytics partners involved. The adequacy of opt-out mechanisms for advertising-related sharing under CPRA requires evaluation. 3. JURISDICTION FLAGS: California residents have CPRA rights to opt out of sharing of personal information for cross-context behavioral advertising. The distinction between sharing and sale under CPRA may affect how Verizon must frame opt-out options for California users. Other states with active data privacy statutes may create additional obligations. 4. CONTRACT AND VENDOR IMPLICATIONS: Procurement and legal teams should assess the contractual restrictions imposed on advertising and analytics partners receiving Verizon customer data, including whether data processing agreements include appropriate use limitations and data return or deletion obligations. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the list of advertising and analytics third parties receiving personal information under this provision and confirm that data processing agreements are in place. The opt-out mechanism for advertising data sharing should be tested for accessibility and should be evaluated against CPRA's opt-out of sharing requirements.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• Custom Experience Network Usage Advertising Program high
• Business and Marketing Insights Program medium
• CPNI Use and Opt-Out high
• California Consumer Rights Under CCPA/CPRA medium
• Children and Minors Data Restrictions medium
• Location Data Collection and Use high

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