Klaviyo Terms of Service

This document is Klaviyo's Terms of Service governing access to and use of Klaviyo's marketing automation platform, including email, SMS, WhatsApp, mobile, and AI-powered (K:AI) services, with the agreement stated to be between the user and Klaviyo, Inc. The terms authorize Klaviyo to suspend or terminate accounts for violations of its acceptable use policy, assert that users are responsible for all content transmitted through the platform including compliance with anti-spam laws (CAN-SPAM, TCPA, CASL), and establish that Klaviyo's liability is limited to fees paid in the prior twelve months. The document's B2B orientation means that Klaviyo acts as a data processor for customer data uploaded by its merchant users, creating a layered accountability structure under which the merchant-customer is the data controller responsible for lawful basis of processing; the terms assert indemnification obligations on users for third-party claims arising from their use of the platform. The agreement engages GDPR and UK GDPR (given Klaviyo's disclosed EU and UK offices), CCPA and other US state privacy laws, TCPA governing SMS messaging, and CAN-SPAM governing commercial email; the document references a separate Data Processing Agreement for EU and UK users, and compliance obligations under those frameworks may impose requirements beyond what this ToS alone addresses. Applicable law and jurisdiction clauses designate Massachusetts law and courts, which may interact with mandatory consumer protection frameworks in EU member states and other jurisdictions.