This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
In some cases we will seek your consent to send you marketing communications.
Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.
Send You Promotional and Marketing Materials Consent (where required by law) Legitimate Interests when consent is not required by law (specifically our interests in marketing features and products that may interest you...)
"Additionally, Klaviyo may collect and review Communications Content for other development, diagnostic and corrective purposes.Excerpt from Klaviyo's Terms of Service
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The clause states: “Additionally, Klaviyo may collect and review Communications Content for other development, diagnostic and corrective purposes.”
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.