Klaviyo · Klaviyo Terms of Service · View original document ↗

Klaviyo may derive and use aggregated Derived Data

High severity Medium confidence Explicitdocumentlanguage Common · 279 of 352 platforms
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This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.

Interpretive note: The excerpt includes an ellipsis, which may indicate omitted language that could further qualify the conditions under which Klaviyo may collect, derive, use, or disclose Derived Data. The phrase 'legitimate business purposes' is not defined in the excerpt.

Consumer impact (what this means for users)

Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

ZipRecruiter Medium

We will only use your Personal Data to provide services directly to you...and/or to provide services to you on behalf of our clients...except as otherwise described in this Privacy Policy or with your consent.

Glassdoor Medium

We may use your personal data to conduct research...we conduct and publish research about the labor market, the economy, job opportunities, jobseeker and employee behaviors...

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▸ View Original Clause Language DOCUMENT RECORD
"
Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons... and use and disclose such Klaviyo Derived Data for Klaviyo's legitimate business purposes...

— Excerpt from Klaviyo's Klaviyo Terms of Service

Provision details

Document information
Document
Klaviyo Terms of Service
Entity
Klaviyo
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-064956
Document ID
CA-D-00892
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7232f68179f08825992346d17ca9ccf81b84fa4c4e724bec418b0811d8185b37
Analysis generated
May 20, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Klaviyo
Document: Klaviyo Terms of Service
Record ID: CA-P-064956
Captured: 2026-05-20 13:56:37 UTC
SHA-256: 7232f68179f08825…
URL: https://conductatlas.com/platform/klaviyo/klaviyo-terms-of-service/provision/CA-P-064956/klaviyo-may-derive-and-use-aggregated-derived-data/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Klaviyo's Klaviyo may derive and use aggregated Derived Data clause do?

Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.

How does this clause affect you?

Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Klaviyo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.