Provision record
Klaviyo · Klaviyo Terms of Service · View original document ↗

Klaviyo may derive and use aggregated Derived Data

Medium confidence Common · 272 of 343 platforms

Key Facts · in the document’s own words

What may Klaviyo collect and derive from Customer Data?
“Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons... and use and disclose such Klaviyo Derived Data for Klaviyo's legitimate business purposes...”
Version CA-V-006874, captured Sept. 11, 2026 · live source ↗
Our reading, not the document’s words
Klaviyo may collect and derive aggregated data from Customer Data that does not identify the customer, any third-party entity, or any natural persons, and may use and disclose that Klaviyo Derived Data for Klaviyo's legitimate business purposes.
Stay ahead of the changes
Track Klaviyo and hear on the next check after its terms change. We check daily where we can, and show you where we can't.
Share 𝕏 Share in Share 🔒 PDF
ⓘ

This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.

⚠

Interpretive note: The excerpt includes an ellipsis, which may indicate omitted language that could further qualify the conditions under which Klaviyo may collect, derive, use, or disclose Derived Data. The phrase 'legitimate business purposes' is not defined in the excerpt.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.

How other platforms handle this

Zoom

Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...

Cloudflare

Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.

RunPod

We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Klaviyo may collect and derive from Customer Data aggregated data that does not identify Customer, any third-party entity or any natural persons... and use and disclose such Klaviyo Derived Data for Klaviyo's legitimate business purposes...

Excerpt from Klaviyo's Terms of Service

Provision details

Document information
Document
Klaviyo Terms of Service
Entity
Klaviyo
Tracking information
First captured by ConductAtlas
May 20, 2026
Text quoted from version
CA-V-006874, captured Sept. 11, 2026
Record ID
CA-P-064956
Document ID
CA-D-000892
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006874)
9d105fe5a31baecb2abb7092410aa0bfa4586c9d0f95d6a6cf8880dabe9cc397
Analysis generated
May 20, 2026 13:56 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006874, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Klaviyo
Document: Klaviyo Terms of Service
Record ID: CA-P-064956
Version: CA-V-006874
Captured: 2026-09-11 01:30:42 UTC
SHA-256: 9d105fe5a31baecb…
URL: https://conductatlas.com/platform/klaviyo/klaviyo-terms-of-service/provision/CA-P-064956/klaviyo-may-derive-and-use-aggregated-derived-data/
Accessed: Nov. 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

Get the weekly coverage letter

Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.

Frequently Asked Questions

What does Klaviyo's Klaviyo may derive and use aggregated Derived Data clause do?

Klaviyo retains the right to extract value from Customer Data through aggregation and to use or share that derived data commercially, as long as it is non-identifying.

How does this clause affect you?

Klaviyo may derive aggregated data from your Customer Data and use or disclose it for its own business purposes, provided the data does not identify you, any third-party entity, or any natural person.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Klaviyo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Klaviyo.