Hilton

Mexico-based Hilton customers' loyalty and contact information may be shared with a third-party telemarketer, meaning they may receive unsolicited marketing contact as a result.

The protection is contingent on an intra-group agreement that may—but does not always—apply, meaning coverage is not guaranteed for every transfer within the Hilton Group.

Characterizing the sharing as a potential sale under California law is consequential because it may trigger California Consumer Privacy Act rights, including the right to opt out.

The clause confirms that benefit determinations can be made entirely by automated systems without human review, conditioned only on user consent.

Recognizing this right means users can challenge how Hilton segments them into consumer sub-groups based on geography, behavior, or demographics for automated purposes.

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