Apple · Apple App Store Review Guidelines · View original document ↗

Kids Category Data Restrictions

High severity Unique · 0 of 343 platforms
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This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision operationalizes Apple's regulatory compliance framework for child-directed content by restricting data monetization mechanisms in the Kids Category and establishing developer obligations to align with jurisdiction-specific child privacy requirements. It creates a categorical distinction in permissible data practices between age-designated app categories.

Recent Activity

This document changed recently

Medium Jun 9, 2026

The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 4, 2026
First Seen
Apr 9, 2026
Last Seen
This clause type exists across 381 other provisions on other platforms.

Consumer impact (what this means for users)

Users of apps in the Kids Category operate under terms that prohibit third-party advertising and analytics collection by those applications. The provision requires app developers to implement privacy practices consistent with applicable child protection laws and Apple's framework standards as a condition of Kids Category classification.

How other platforms handle this

Walmart Medium

We collect information about you when you shop in our stores, including through store cameras, loyalty programs, payment processing systems, and other in-store technologies. This information is used to improve store operations, loss prevention, and marketing.

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Fiverr Medium

We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.

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▸ View Original Clause Language DOCUMENT RECORD
"
Apps in the Kids Category may not include third-party advertising or analytics. You should also pay particular attention to privacy laws around the world relating to the collection of data from children online. Be sure to review the privacy practices required for Apple's frameworks and the App Store's age rating system so your app is properly rated.

— Excerpt from Apple's Apple App Store Review Guidelines

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-001966
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
877541265fefdbebabcd1e30fe9651433f6b1dd3064ee4d811f9f9918e043f98
Analysis generated
March 6, 2026 20:15 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple
Document: Apple App Store Review Guidelines
Record ID: CA-P-001966
Captured: 2026-03-06 20:15:42 UTC
SHA-256: 877541265fefdbeb…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/kids-category-data-restrictions/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Apple's Kids Category Data Restrictions clause do?

This provision operationalizes Apple's regulatory compliance framework for child-directed content by restricting data monetization mechanisms in the Kids Category and establishing developer obligations to align with jurisdiction-specific child privacy requirements. It creates a categorical distinction in permissible data practices between age-designated app categories.

How does this clause affect you?

Users of apps in the Kids Category operate under terms that prohibit third-party advertising and analytics collection by those applications. The provision requires app developers to implement privacy practices consistent with applicable child protection laws and Apple's framework standards as a condition of Kids Category classification.

Is ConductAtlas affiliated with Apple?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple.