Apple · Apple App Store Review Guidelines

Privacy Nutrition Labels and Data Collection Disclosure

Medium severity
Share 𝕏 Share in Share

What it is

Every app must tell users what data it collects about them before they download it, displayed as a privacy 'nutrition label' on the App Store listing.

Consumer impact (what this means for users)

Before downloading any app from the App Store, you can see a summary of what personal data — including location, contacts, browsing history, and financial information — the developer collects and whether it is linked to your identity.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Visit privacy.apple.com to request a copy of data Apple holds about you, or to review privacy labels for apps before downloading them on the App Store.

How other platforms handle this

LinkedIn Medium

You agree that you will not... Scrape or copy profiles and other data from our Services through any means (including crawlers, browser plugins and add-ons, and any other technology or manual work); ... Use bots or other automated methods to access the Services, add or download contacts, send or redi...

Bumble Medium

IN CERTAIN CIRCUMSTANCES, SUCH AS IN RESPONSE TO MEMBER-GENERATED OR PRESS REPORTS OF SUSPECTED MISCONDUCT, THE BUMBLE GROUP MAY INVESTIGATE WHETHER A MEMBER HAS A CRIMINAL HISTORY, WHICH MAY, DEPENDING ON THE CIRCUMSTANCES, INCLUDE SEARCHING SEX OFFENDER REGISTRIES OR OTHER PUBLIC RECORDS... CRIMIN...

Roblox Medium

We use cookies and other standard internet technologies to help us make our services better. A cookie is a text file that's put on your computer or device when you visit a website. It lets the website remember what you do and any settings you choose (e.g., login information, language, font size).

See all platforms with this clause type →
Need full compliance memos? See Professional →

Why it matters (compliance & risk perspective)

Privacy nutrition labels give consumers the ability to make informed decisions about data collection before installing an app, but their accuracy depends entirely on developer honesty.

View original clause language
Apps must include a privacy policy and must comply with the App Store's privacy information requirements. On the App Store product page, developers must provide information about some of their data collection practices.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Apple's privacy nutrition label requirement operationalizes GDPR Arts. 13-14 (transparency and information obligations), CCPA §1798.100 (right to know about data collection), and FTC Act Section 5 (deceptive practices — inaccurate labels constitute deceptive trade practices). The requirement also aligns with CPRA (Cal. Prop. 24) expanded disclosure obligations. Enforcement authorities include the FTC, California Privacy Protection Agency (CPPA), EU supervisory authorities (under GDPR), and ICO (UK GDPR). (2)

🔒

Compliance intelligence locked

Regulatory citations, enforcement risk, and due diligence action items.

Watcher $9.99/mo Professional $149/mo

Watcher: regulatory citations. Professional: full compliance memo.

Applicable agencies

  • FTC
    Inaccurate privacy nutrition labels constitute deceptive trade practices under FTC Act Section 5; the FTC has authority to investigate and penalize misleading privacy disclosures by app developers.
    File a complaint →

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
DMA
European Union
FCRA
United States Federal
GDPR
European Union
GLBA
United States Federal
HIPAA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
March 24, 2026
Tracking information
First tracked
April 28, 2026
Last verified
April 28, 2026
Record ID
CA-P-002422
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
SHA-256
307db15d06f03003277f88a1476a1308e92cc7cba75906b4fac341d1054f5040
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Apple | Document: Apple App Store Review Guidelines | Record: CA-P-002422
Captured: 2026-04-28 08:36:55 UTC | SHA-256: 307db15d06f03003…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/privacy-nutrition-labels-and-data-collection-disclosure/
Accessed: April 28, 2026
Classification
Severity
Medium
Categories

Other provisions in this document

Related Analysis