Apps that use artificial intelligence to create content must tell users clearly when that content is AI-generated and cannot use AI to mislead or deceive people.
This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This requirement establishes disclosure obligations that condition app availability on the App Store, creating a procedural mechanism for transparency about AI-generated content generation capabilities and potential synthetic content risks.
The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View change record →Removal of this provision eliminates specific disclosure requirements for AI-generated content and privacy label requirements related to AI, reducing transparency obligations for AI-powered apps.
View full change record →Consumers using apps that generate text, images, audio, or video with AI must be clearly informed that the content is AI-generated, reducing the risk of being deceived by synthetic media or deepfakes.
How other platforms handle this
You are solely responsible for any content generated by such AI Technology that you create, upload or share.
Due to the nature of the AI Features, generated Marketing Content may not be unique across users and the AI Features may generate the same or similar Marketing Content for other users.
When you use the AI services to generate content, Microsoft may store information about the content and associate this information and the content with content credentials.
"Apps using AI-generated content must clearly indicate when content is AI-generated. Apps must not use AI-generated content to deceive or mislead users. Developers must disclose in their privacy nutrition labels if their app uses AI to generate content that could be mistaken for real people or events.Excerpt from Apple's App Store Review Guidelines
REGULATORY FRAMEWORK: This provision engages the EU AI Act (Regulation (EU) 2024/1689), specifically Art.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This requirement establishes disclosure obligations that condition app availability on the App Store, creating a procedural mechanism for transparency about AI-generated content generation capabilities and potential synthetic content risks.
Consumers using apps that generate text, images, audio, or video with AI must be clearly informed that the content is AI-generated, reducing the risk of being deceived by synthetic media or deepfakes.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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