226 Total
157 High severity
65 Medium severity
4 Low severity

Key Facts

What does Apple prohibit ads displayed in an app from engaging in?
Apple prohibits ads displayed in an app from engaging in targeted or behavioral advertising based on sensitive user data such as health/medical data, school and classroom data, or data from kids.
What sensitive user data does Apple prohibit targeted or behavioral advertising based on?
Apple prohibits ads displayed in an app from engaging in targeted or behavioral advertising based on sensitive user data such as health/medical data, school and classroom data, or data from kids.
Where must all apps include a link to their privacy policy?
Apple requires all apps to include a link to their privacy policy in the App Store Connect metadata field and within the app in an easily accessible manner.
How must apps include a link to their privacy policy within the app?
Apple requires all apps to include a link to their privacy policy in the App Store Connect metadata field and within the app in an easily accessible manner.
What must apps do when recording, logging, or otherwise making a record of user activity?
Apple requires apps to request explicit user consent and provide a clear visual and/or audible indication when recording, logging, or otherwise making a record of user activity.
Do apps have to request explicit user consent and provide a clear visual and/or audible indication when recording user activity?
Apple requires apps to request explicit user consent and provide a clear visual and/or audible indication when recording, logging, or otherwise making a record of user activity.
What must apps that support account creation also offer within the app?
Apple requires apps that support account creation to also offer account deletion within the app.
What does Apple prohibit in apps?
Apple prohibits overtly sexual or pornographic material in apps, including hookup apps and apps that may include pornography or be used to facilitate prostitution, human trafficking, or exploitation.
Can apps include overtly sexual or pornographic material, including hookup apps or apps that may include pornography?
Apple prohibits overtly sexual or pornographic material in apps, including hookup apps and apps that may include pornography or be used to facilitate prostitution, human trafficking, or exploitation.
What must developers ensure complies with Apple's guidelines?
Apple holds developers responsible for ensuring that everything in their app—including ad networks, analytics services, and third-party SDKs—complies with Apple's guidelines.
Stay ahead of the changes
Track Apple and get the diff the day its terms change.
Summary

These guidelines set the rules every app on the App Store must follow. For ordinary users, the most important protections are: any app that lets you create an account must also let you delete it from within the app; apps must ask your explicit permission and show a visible or audible signal any time they record your activity; and ads inside apps cannot use sensitive data like health information or children's data to target you.

Analysis

The Apple App Store Review Guidelines establish binding conditions under which developers may distribute apps through Apple's App Store. They impose substantive obligations on developers covering privacy disclosures, data collection consent, account deletion, advertising restrictions, content prohibitions, and payment infrastructure requirements. Developers bear responsibility for compliance across all components of their apps, including third-party ad networks, analytics services, and SDKs. Specific categories—including Kids Category apps, real money gaming apps, personal loan apps, and apps offering randomized virtual item purchases—face additional disclosure, geo-restriction, licensing, and content-gating requirements.

What this means for you

Users who download apps from the App Store are protected by several concrete requirements: every app must display a privacy policy link both in its App Store listing and inside the app, so users can access privacy information before and after downloading. If an app allows account creation, it must provide an in-app account deletion option—users can look for and use that deletion feature directly within the app. Apps must obtain explicit consent and provide a real-time visual or audible indicator before recording or logging user activity. Kids Category apps must confine any external links or purchasing opportunities behind a parental gate. Apps selling loot boxes or randomized virtual items must disclose item odds before purchase, and apps offering personal loans must clearly disclose all loan terms including the maximum APR and payment due date.

Institutional Analysis
Stay ahead of the changes

Institutional analysis available with Insight

Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

1 important change detected

3 versions captured · Last updated: June 2026

June 9, 2026

medium
What changed Apple updated its App Store Review Guidelines to broaden language about alternative app distribution from EU and Japan specifically to a more generalized statement about 'some markets and certain platforms'. The guidelines also expanded requirements for app developers regarding child safety, stating that developers must ensure age-appropriate experiences and remove user-generated content that violates guidelines or community standards, with escalating consequences including potential app removal for non-compliance.
Why this matters The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View full change record →
Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

226 provisions
12 featured
17 clause types
157 high severity
Restricted or Prohibited Content/Industries 44 33 high
Show all 44 restricted or prohibited content/industries provisions
Acceptable Use Restrictions 47 23 high
Show all 47 acceptable use restrictions provisions
Disclosure and Transparency Requirements 25 14 high
Show all 25 disclosure and transparency requirements provisions
Targeting and Audience Restrictions 1 1 high
Stay ahead of the changes

Monitoring

Apple has updated this document before. Monitor includes same-day alerts, structured change summaries, and monitoring for up to 20 platforms.

Stay ahead of the changes

Governance Intelligence

Need provision-level monitoring and regulatory mapping? Insight includes governance timelines, drift analysis, and full provision tracking.

Cross-platform context

See how other platforms handle Account restoration requires written improvement plan approved by Apple and similar clauses.

Compare across platforms →

Mapped Governance Frameworks

CFAA
United States Federal
View official text ↗
DMA
European Union
View official text ↗
DMCA
United States Federal
View official text ↗
DSA
European Union
View official text ↗
FTC Act Section 5
United States Federal
View official text ↗
GLBA
United States Federal
View official text ↗
Archival ProvenanceSource & Archival Record
Last Captured June 9, 2026 00:07 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000025
Version ID CA-V-003543
SHA-256 4757c78422154f6dba5cf35af2a90cf427e5b7c56e974238344df717cb9eb93f
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

Governance Monitoring

Monitor governance changes across the platforms you rely on.

Structured alerts for policy changes, governance events, and provision updates across 352+ platforms.

Start monitoring → Compare plans