Apps designed for children must not show third-party ads, must not send children's data to outside companies, and must use parental permission prompts when collecting personal information from minors.
This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision structures the operational requirements for kid-directed app distribution on the App Store by establishing data handling restrictions and gatekeeping procedures. Compliance with these requirements determines eligibility for the Kids Category classification and affects the technical and procedural design of child-directed applications.
The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.
View change record →Children using apps in the Kids Category are protected from third-party data sharing and advertising tracking, but parents should verify that apps targeting their children are correctly categorized in the Kids Category to ensure these protections apply.
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"Apps in the Kids Category must not include third-party advertising or analytics. You should also pay particular attention to privacy laws around the world relating to the collection of data from children online. Parental gates should be used whenever your app asks for input of personal information from minors. Apps must not transmit data about a minor to third parties.— Excerpt from Apple's Apple App Store Review Guidelines
REGULATORY FRAMEWORK: This provision directly implements COPPA (Children's Online Privacy Protection Act, 15 U.S.C. §6501 et seq.) requirements, enforced by the FTC with civil penalties up to $51,744 per violation per day. It also engages GDPR Art. 8 (age of digital consent, varying by member state from 13-16), UK Children's Code (Age Appropriate Design Code), and California's Age-Appropriate Design Code Act (AB 2273). The provision's reference to 'privacy laws around the world relating to the collection of data from children' creates a broad compliance obligation without specifying a definitive standard.
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This provision structures the operational requirements for kid-directed app distribution on the App Store by establishing data handling restrictions and gatekeeping procedures. Compliance with these requirements determines eligibility for the Kids Category classification and affects the technical and procedural design of child-directed applications.
Children using apps in the Kids Category are protected from third-party data sharing and advertising tracking, but parents should verify that apps targeting their children are correctly categorized in the Kids Category to ensure these protections apply.
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