This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope and data inputs for LinkedIn's advertising targeting infrastructure. It specifies that the company aggregates data from multiple sources—both first-party (member activity, profile data) and third-party (advertising partners, vendors, publishers)—to execute and measure ad campaigns across owned and partner properties.
Users' profile information, activity history on the platform, and cross-platform behavioral data are processed and combined for the purpose of serving targeted advertisements. The provision permits LinkedIn to share or receive user data with advertising partners and vendors as part of this targeting process.
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"We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad tags, cookies, and device identifiers; Member-provided information (such as profile, contact information, title and industry); Data from your use of our Services (e.g., search history, feed, content you read, who you follow or is following you, connections, groups participation, page visits, videos watched, clicking on an ad, etc.); Information from advertising partners, vendors and publishers.— Excerpt from LinkedIn's LinkedIn Privacy Policy
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This clause establishes the operational scope and data inputs for LinkedIn's advertising targeting infrastructure. It specifies that the company aggregates data from multiple sources—both first-party (member activity, profile data) and third-party (advertising partners, vendors, publishers)—to execute and measure ad campaigns across owned and partner properties.
Users' profile information, activity history on the platform, and cross-platform behavioral data are processed and combined for the purpose of serving targeted advertisements. The provision permits LinkedIn to share or receive user data with advertising partners and vendors as part of this targeting process.
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