Apple · Apple App Store Review Guidelines

EU Alternative Distribution and Payment Processing

High severity
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What it is

In the EU, developers can now distribute apps through stores other than Apple's App Store and can use payment systems other than Apple's own, but Apple may still charge fees on those alternative transactions.

Consumer impact (what this means for users)

EU consumers may gain access to apps through alternative marketplaces that were previously unavailable through the App Store, potentially at different prices, but the practical impact depends on which alternative marketplaces emerge and whether Apple's fee structure makes alternatives commercially viable for developers.

How other platforms handle this

Netflix Medium

Unless you cancel your membership before your billing date, you authorize us to charge the subscription fee for the next billing cycle to your Payment Method

Netflix Medium

3.2. Payment Methods. To use the Netflix service you must provide one or more Payment Methods. You authorize us to charge any Payment Method associated to your account in case your primary Payment Method is declined or no longer available to us for payment of your subscription fee. You remain respon...

MetaMask Medium

If your use of an Offering does not require an Order or Paid Plan but software licensing fees are charged contemporaneously with your use of the Offering, those fees will be charged as described on the Site or in the user interface of the Offering. Such fees may be calculated by combining a fee char...

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Why it matters (compliance & risk perspective)

This is a significant change forced by the EU's Digital Markets Act — but Apple's 'Core Technology Fee' on alternative transactions means developers may still owe Apple money even when not using Apple's systems.

View original clause language
In the European Union, developers may distribute iOS apps through alternative app marketplaces and may use payment service providers other than Apple's in-app purchase system. Developers who choose to use alternative payment processing must apply for the relevant entitlements and comply with applicable requirements, including fee structures that Apple may apply to alternative transactions.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision directly implements EU DMA Art. 6(4) (obligation on gatekeepers to allow third-party app stores and side-loading on iOS) and Art. 5(7) (prohibition on requiring developers to use Apple's IAP). Enforced by the European Commission DG COMP with fines up to 10% of global annual turnover for first violations, 20% for repeat violations, and potential periodic penalty payments. The 'Core Technology Fee' (€0.50 per first annual install beyond 1 million) has been subject to European Commission scrutiny as a potential DMA circumvention mechanism.

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Applicable agencies

  • FTC
    While the EU DMA is the primary regulatory framework, the FTC has parallel interest in Apple's app distribution practices under US antitrust and consumer protection law.
    File a complaint →

Applicable regulations

DMA
European Union

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
March 24, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 9, 2026
Record ID
CA-P-002424
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
SHA-256
877541265fefdbebabcd1e30fe9651433f6b1dd3064ee4d811f9f9918e043f98
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Apple | Document: Apple App Store Review Guidelines | Record: CA-P-002424
Captured: 2026-03-06 20:15:42 UTC | SHA-256: 877541265fefdbeb…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/eu-alternative-distribution-and-payment-processing/
Accessed: April 29, 2026
Classification
Severity
High
Categories

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