Provision record
Apple · Apple App Store Review Guidelines · View original document ↗

Display advertising restricted to main app binary

Medium severity Explicitdocumentlanguage Common · 127 of 352 platforms
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Recent Activity

This document changed recently

Medium Jun 9, 2026

The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 401 other provisions on other platforms.

How other platforms handle this

ClickUp Medium

You hereby agree that we may place such advertising and promotions on the Service or on, about, or in conjunction with your Content.

Duolingo Medium

you agree that Duolingo and its third party providers and partners may place such advertising in connection with the display of content or information submitted by you or others.

Riot Games Medium

Game Currency may only be used for the specific game for which it was purchased unless we say otherwise at the time of purchase.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
Display advertising should be limited to your main app binary, and should not be included in extensions, App Clips, widgets, notifications, keyboards, watchOS apps, etc.

Excerpt from Apple's App Store Review Guidelines

Applicable regulations

DMA
European Union
FTC Act Section 5
United States Federal

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-018889
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4757c78422154f6dba5cf35af2a90cf427e5b7c56e974238344df717cb9eb93f
Analysis generated
July 9, 2026 03:44 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple
Document: Apple App Store Review Guidelines
Record ID: CA-P-018889
Captured: 2026-07-09 03:44:30 UTC
SHA-256: 4757c78422154f6d…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/provision/CA-P-018889/display-advertising-restricted-to-main-app-binary/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Apple's Display advertising restricted to main app binary clause do?

The clause states: “Display advertising should be limited to your main app binary, and should not be included in extensions, App Clips, widgets, notifications, keyboards, watchOS apps, etc.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 127 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple.