Apple · Apple App Store Review Guidelines · View original document ↗

All apps must include a privacy policy link

High severity High confidence Explicitdocumentlanguage Common · 272 of 352 platforms
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This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This requirement ensures that users can locate an app's privacy policy at two distinct points—before downloading and while using the app—making privacy disclosures universally available.

Recent Activity

This document changed recently

Medium Jun 9, 2026

The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1408 other provisions on other platforms.

Consumer impact (what this means for users)

Users are entitled to find a privacy policy link both on an app's App Store listing and within the app itself, in a location that is easily accessible.

How other platforms handle this

Perplexity AI Medium

the Receiving Party shall (other than to the extent prohibited by law) provide prior written notice to the Disclosing Party and reasonably cooperate...with any efforts by the Disclosing Party to contest or limit such disclosure requirement

Atlassian Medium

if Customer, directly or through a third party, conducts or publicly discloses the results of an Assessment, (i) the disclosure must include all information necessary to replicate the Assessment

Grubhub Medium

your Review must clearly disclose any "material connection" you may have with Grubhub or the Merchant

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
All apps must include a link to their privacy policy in the App Store Connect metadata field and within the app in an easily accessible manner.

— Excerpt from Apple's Apple App Store Review Guidelines

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-019045
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4757c78422154f6dba5cf35af2a90cf427e5b7c56e974238344df717cb9eb93f
Analysis generated
July 9, 2026 03:44 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple
Document: Apple App Store Review Guidelines
Record ID: CA-P-019045
Captured: 2026-07-09 03:44:30 UTC
SHA-256: 4757c78422154f6d…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/provision/CA-P-019045/all-apps-must-include-a-privacy-policy-link/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Apple's All apps must include a privacy policy link clause do?

This requirement ensures that users can locate an app's privacy policy at two distinct points—before downloading and while using the app—making privacy disclosures universally available.

How does this clause affect you?

Users are entitled to find a privacy policy link both on an app's App Store listing and within the app itself, in a location that is easily accessible.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple.