Provision record
Apple · Apple App Store Review Guidelines · View original document ↗

Apps with ads must allow users to report inappropriate ads

Medium severity Explicitdocumentlanguage Common · 144 of 352 platforms
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Recent Activity

This document changed recently

Medium Jun 9, 2026

The updated guidelines state that developers must ensure kids receive age-appropriate experiences within their apps and must remove user-generated content that violates the guidelines, terms of service, or community standards. Under the revised policy, if Apple identifies policy-violating content, the developer will be asked to remove it and provide a compliance improvement plan. Based on the developer's response, the app may be removed from the App Store until compliance is demonstrated. This establishes a formal escalation pathway where developer inaction or inadequate remediation can result in app suspension or removal.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 375 other provisions on other platforms.

How other platforms handle this

Riot Games Medium

players may report each other and submit info about their in-game activity and actions to help us determine if the reported behavior constitutes a violation of rules and policies that apply to player conduct

Coinbase Medium

you promise and attest that you own and control all of the intellectual property rights to Your Content (or that you have the necessary license rights to the content) and that Your Content is lawful.

DoorDash Medium

your Rating or Review will reflect your honest and truthful opinion and will be based on first-hand experience with the Merchant or business

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▸ View Original Clause Language DOCUMENT RECORD
"
Apps that contain ads must also include the ability for users to report any inappropriate or age-inappropriate ads.

Excerpt from Apple's App Store Review Guidelines

Applicable regulations

DMCA
United States Federal
DSA
European Union

Provision details

Document information
Document
Apple App Store Review Guidelines
Entity
Apple
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-018896
Document ID
CA-D-00025
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4757c78422154f6dba5cf35af2a90cf427e5b7c56e974238344df717cb9eb93f
Analysis generated
July 9, 2026 03:44 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple
Document: Apple App Store Review Guidelines
Record ID: CA-P-018896
Captured: 2026-07-09 03:44:30 UTC
SHA-256: 4757c78422154f6d…
URL: https://conductatlas.com/platform/apple/apple-app-store-review-guidelines/provision/CA-P-018896/apps-with-ads-must-allow-users-to-report-inappropriate-ads/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Apple's Apps with ads must allow users to report inappropriate ads clause do?

The clause states: “Apps that contain ads must also include the ability for users to report any inappropriate or age-inappropriate ads.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 144 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple.