This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This rule directs all in-app feature unlocking through Apple's payment infrastructure, preventing developers from bypassing Apple's in-app purchase system with alternative mechanisms.
Interpretive note: The excerpt uses 'such as' before listing prohibited alternatives, indicating the named mechanisms are examples rather than a closed list. The primary claim captures the affirmative obligation and the categorical prohibition; the illustrative list is noted in omitted_material.
The updated guidelines do not directly affect end users of apps, but they establish new requirements for developers submitting apps to the App Store. Developers must now provide regulatory documentation for apps requiring approval, implement content moderation safeguards for user-generated content and AI content creation platforms, and ensure all app information and creative assets meet specific accuracy and appropriateness standards. Developers who fail to implement safeguards or remediate violations after notice may be considered in violation of the Developer Code of Conduct, potentially resulting in app removal or account termination.
View change record →When an app charges you to unlock features or functionality, that transaction must go through Apple's in-app purchase system; alternative unlocking methods such as license keys or QR codes are not permitted.
How other platforms handle this
The use of the Application requires use of a mobile device and wireless mobile data service...you are responsible for obtaining and paying for such additional services and obtaining a suitable device...
If Customer requires a purchase order, vendor registration form, or other documentation, such requirement will in no way relieve or excuse Customer from timely paying any amounts due hereunder.
You represent and warrant that you have the right to use any payment card that you submit in connection with a transaction.
"If you want to unlock features or functionality within your app...you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes...Excerpt from Apple's App Store Review Guidelines
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This rule directs all in-app feature unlocking through Apple's payment infrastructure, preventing developers from bypassing Apple's in-app purchase system with alternative mechanisms.
When an app charges you to unlock features or functionality, that transaction must go through Apple's in-app purchase system; alternative unlocking methods such as license keys or QR codes are not permitted.
ConductAtlas has identified this type of provision across 219 platforms. See the full comparison.
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