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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
Amplitude's Privacy Notice explains how Amplitude collects and uses data about people who visit its website and use its analytics tools, including behavioral event data, device identifiers, and usage patterns. The most important thing for everyday users is that Amplitude shares personal data with advertising partners and third-party service providers, and if you use a mobile app or website that runs on Amplitude's analytics platform, that app's operator, not Amplitude, is primarily responsible for how your data is handled. If you are a California resident or in the EU, you have specific rights to access, delete, or opt out of certain data uses, which you can exercise by contacting Amplitude at privacy@amplitude.com.
This document is Amplitude, Inc.'s Privacy Notice (effective February 13, 2026), governing data collection and processing practices for visitors to amplitude.com, users of Amplitude's analytics platform, and end users of products built by Amplitude's business customers. The notice states that Amplitude collects personal information including identifiers, device and usage data, behavioral event data, and inferred interests, and the terms authorize use of this data for service delivery, marketing, analytics, and sharing with third-party service providers, advertising partners, and business customers. A notable structural feature is the two-tier data relationship the notice describes: Amplitude processes data both as a controller (for its own marketing and website operations) and as a processor on behalf of business customers, meaning end users of third-party apps built on Amplitude may have limited direct recourse against Amplitude for data collected on those platforms. The notice engages GDPR and UK GDPR for EU and UK residents, CCPA/CPRA for California residents, and references additional state privacy laws; it identifies multiple legal bases including legitimate interests, which may require evaluation under GDPR's balancing test framework. Material compliance considerations include the notice's broad disclosure of data sharing with advertising and analytics partners, the adequacy of consent mechanisms for cookie-based tracking, and the scope of data retention and deletion obligations across the controller and processor roles.
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