Amplitude Privacy Notice

This document explains how Amplitude collects and handles your personal information, including data gathered through cookies, third-party sources, and direct interactions. If you are an end user of a product built on Amplitude's platform, your data rights requests must go to that product's operator, not to Amplitude directly. Amplitude can change this Privacy Notice at any time, and simply using its services counts as your consent to your data being transferred internationally.

Amplitude's Privacy Notice establishes the conditions under which Amplitude collects, processes, shares, and retains Personal Data for individuals who interact with its website and product. Amplitude acts as a data processor for Personal Data submitted by Customers, handling such data solely in accordance with Customer instructions, while separately collecting data directly from users and from third-party sources including partners, resellers, and public databases. The Notice reserves Amplitude's right to modify its terms at any time and to transfer Personal Data in the event of a merger or acquisition, with cross-border transfer consent established through the act of using the services. Users hold enumerated rights to access, correct, delete, object to, restrict, and obtain a copy of their Personal Data, and Amplitude commits not to discriminate against users who exercise those rights; however, Customer End Users must direct data rights requests to the Customer rather than to Amplitude. Amplitude explicitly disclaims responsibility for theft, destruction, loss, or inadvertent disclosure of Personal Data except where expressly required by law.

As an individual user, your Personal Data may be collected passively through cookies and web beacons, sourced from third parties without your direct involvement, and transferred internationally through the act of using Amplitude's services. Amplitude will not use your Personal Data for automated decision-making or profiling. You have the right to access, correct, delete, object to, restrict use of, and obtain a copy of your Personal Data, and Amplitude commits not to penalize you for exercising those rights. If you are an end user of a Customer's product, you must contact that Customer directly to exercise your data rights — Amplitude will not process those requests on your behalf. Outside of what law expressly requires, Amplitude bears no responsibility for theft, destruction, loss, or inadvertent disclosure of your Personal Data.