93 Total

Key Facts · in the document’s own words

Is Amplitude responsible for the theft, destruction, loss, or inadvertent disclosure of users' Personal Data or information?
“Except as expressly required by law, we are not responsible for the theft, destruction, loss or inadvertent disclosure of your Personal Data or information.”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
Except as expressly required by law, Amplitude is not responsible for the theft, destruction, loss, or inadvertent disclosure of users' Personal Data or information.
How does Amplitude act with respect to Personal Data collected by Customers?
“With respect to the Personal Data collected by our Customers and submitted to the Amplitude platform, Amplitude is a processor and only processes such Personal Data in accordance with the instructions of our Customers.”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
With respect to Personal Data collected by Customers and submitted to the Amplitude platform, Amplitude acts as a processor and only processes such Personal Data in accordance with Customer instructions.
Does Amplitude reserve the right to modify its Privacy Notice?
“we reserve the right, at any time, to add to, change, update, or modify this Privacy Notice, to reflect changes in our practices, technologies, additional factors, and to be consistent with applicable data protection and privacy laws...”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
Amplitude reserves the right, at any time, to add to, change, update, or modify its Privacy Notice to reflect changes in practices, technologies, additional factors, and to be consistent with applicable data protection and privacy laws.
Will Amplitude discriminate against users for exercising their rights under the GDPR, CCPA, or other applicable data privacy laws?
“We will not discriminate against you for exercising your rights under the GDPR, CCPA or other applicable data privacy laws or regulations. We will not deny you our goods or services, charge you different prices or rates...”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
Amplitude will not discriminate against users for exercising their rights under the GDPR, CCPA, or other applicable data privacy laws or regulations, including by denying goods or services or charging different prices or rates.
Who must Customer End Users contact with their request to access, amend, or delete their data?
“if you are a Customer End User and you would like to access, amend or delete your data, you need to contact the Customer directly with your request which Customer may process.”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
Customer End Users who wish to access, amend, or delete their data must contact the Customer directly with their request, which the Customer may process.
Does Amplitude reserve the right to transfer or assign users' Personal Data?
“In the event that Amplitude is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign your Personal Data as part of such merger, acquisition, sale...”
Version CA-V-006278, captured Sept. 1, 2026 · live source ↗
Our reading, not the document’s words
In the event that Amplitude is acquired by or merged with a third-party entity, Amplitude reserves the right to transfer or assign users' Personal Data as part of such merger or acquisition.
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Summary
Generated by a model from the captured document; not read by a person

This document explains how Amplitude collects and handles your personal information, including data gathered through cookies, third-party sources, and direct interactions. If you are an end user of a product built on Amplitude's platform, your data rights requests must go to that product's operator, not to Amplitude directly. Amplitude can change this Privacy Notice at any time, and simply using its services counts as your consent to your data being transferred internationally.

Analysis

Amplitude's Privacy Notice establishes the conditions under which Amplitude collects, processes, shares, and retains Personal Data for individuals who interact with its website and product. Amplitude acts as a data processor for Personal Data submitted by Customers, handling such data solely in accordance with Customer instructions, while separately collecting data directly from users and from third-party sources including partners, resellers, and public databases. The Notice reserves Amplitude's right to modify its terms at any time and to transfer Personal Data in the event of a merger or acquisition, with cross-border transfer consent established through the act of using the services. Users hold enumerated rights to access, correct, delete, object to, restrict, and obtain a copy of their Personal Data, and Amplitude commits not to discriminate against users who exercise those rights; however, Customer End Users must direct data rights requests to the Customer rather than to Amplitude. Amplitude explicitly disclaims responsibility for theft, destruction, loss, or inadvertent disclosure of Personal Data except where expressly required by law.

What this means for you

As an individual user, your Personal Data may be collected passively through cookies and web beacons, sourced from third parties without your direct involvement, and transferred internationally through the act of using Amplitude's services. Amplitude will not use your Personal Data for automated decision-making or profiling. You have the right to access, correct, delete, object to, restrict use of, and obtain a copy of your Personal Data, and Amplitude commits not to penalize you for exercising those rights. If you are an end user of a Customer's product, you must contact that Customer directly to exercise your data rights — Amplitude will not process those requests on your behalf. Outside of what law expressly requires, Amplitude bears no responsibility for theft, destruction, loss, or inadvertent disclosure of your Personal Data.

Institutional Analysis
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2 important changes detected

5 versions captured · Latest change detected by ConductAtlas: August 2026

What changed Amplitude updated its Privacy Notice effective August 21, 2026, revising its list of advertising and analytics partners. The company replaced The Trade Desk with X for advertisement tracking, replaced ZeroClick with OpenAI for conversion measurement, and added two new partners: GetVector, Inc. (for website visit tracking and advertising audience building) and 6sense Insights, Inc. (for web visitor behavior tracking and buying intent measurement). These changes expand the set of third-party vendors with access to website visitor data for advertising purposes.
Why this matters The updated Privacy Notice discloses that Amplitude now uses additional third-party vendors to track website visits and measure advertising performance. Specifically, the company added GetVector, Inc. for website visit tracking and advertising audience building, and 6sense Insights, Inc. for web visitor behavior tracking and buying intent measurement. The notice also reflects changes to existing vendor relationships, replacing The Trade Desk with X and ZeroClick with OpenAI for advertisement tracking and conversion measurement. These vendors now have access to visitor data for advertising purposes as described in the updated notice.
View full change record →
What changed Amplitude updated its Privacy Notice effective date from February 13, 2026 to May 14, 2026. The updated notice adds disclosure of ZeroClick, a conversion and website visit tracking tool used on Amplitude's advertisements, and provides a link to ZeroClick's privacy practices. The change clarifies advertising tracking practices and vendor relationships.
Why this matters The updated Privacy Notice discloses that Amplitude uses ZeroClick to track conversions and website visits from advertisements delivered on ZeroClick's ad network. The notice now provides a link to ZeroClick's privacy practices for users who want additional information about that vendor's data handling. This clarifies an existing advertising practice rather than introducing a new one.
View full change record →

Clauses withheld

We withheld clauses we had published from this document. Each withholding is recorded in our correction log:

Featured provisions
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Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

93 provisions
12 featured
16 clause types
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Archival ProvenanceSource & Archival Record
This version captured September 1, 2026 01:19 UTC
Last successful capture October 17, 2026 00:50 UTC
Date stated by the document August 31, 2026 (as printed in this version)
Capture Method Automated scheduled archival capture
Document ID CA-D-000702
Version ID CA-V-006278
SHA-256 (extracted text, extractor v5) cb815fafa334f670bc28c6db3dacfca090fa13ef8379309a2dc87aaf195c0c17
✓ Snapshot stored Archived-bytes anchor not yet recorded

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