Key Facts
Is Amplitude responsible for the theft, destruction, loss, or inadvertent disclosure of users' Personal Data or information?
Except as expressly required by law, Amplitude is not responsible for the theft, destruction, loss, or inadvertent disclosure of users' Personal Data or information.
Except as expressly required by law, what is Amplitude not responsible for?
Except as expressly required by law, Amplitude is not responsible for the theft, destruction, loss, or inadvertent disclosure of users' Personal Data or information.
How does Amplitude act with respect to Personal Data collected by Customers?
With respect to Personal Data collected by Customers and submitted to the Amplitude platform, Amplitude acts as a processor and only processes such Personal Data in accordance with Customer instructions.
Does Amplitude process Personal Data only in accordance with Customer instructions?
With respect to Personal Data collected by Customers and submitted to the Amplitude platform, Amplitude acts as a processor and only processes such Personal Data in accordance with Customer instructions.
Does Amplitude reserve the right to modify its Privacy Notice?
Amplitude reserves the right, at any time, to add to, change, update, or modify its Privacy Notice to reflect changes in practices, technologies, additional factors, and to be consistent with applicable data protection and privacy laws.
Can Amplitude add to, change, update, or modify its Privacy Notice to reflect changes in practices and technologies?
Amplitude reserves the right, at any time, to add to, change, update, or modify its Privacy Notice to reflect changes in practices, technologies, additional factors, and to be consistent with applicable data protection and privacy laws.
Will Amplitude discriminate against users for exercising their rights under the GDPR, CCPA, or other applicable data privacy laws?
Amplitude will not discriminate against users for exercising their rights under the GDPR, CCPA, or other applicable data privacy laws or regulations, including by denying goods or services or charging different prices or rates.
Can Amplitude deny goods or services or charge different prices for users exercising their rights under the GDPR, CCPA, or other applicable data privacy laws?
Amplitude will not discriminate against users for exercising their rights under the GDPR, CCPA, or other applicable data privacy laws or regulations, including by denying goods or services or charging different prices or rates.
Who must Customer End Users contact with their request to access, amend, or delete their data?
Customer End Users who wish to access, amend, or delete their data must contact the Customer directly with their request, which the Customer may process.
What may the Customer do with a request from a Customer End User to access, amend, or delete their data?
Customer End Users who wish to access, amend, or delete their data must contact the Customer directly with their request, which the Customer may process.
Summary
This document explains how Amplitude collects and handles your personal information, including data gathered through cookies, third-party sources, and direct interactions. If you are an end user of a product built on Amplitude's platform, your data rights requests must go to that product's operator, not to Amplitude directly. Amplitude can change this Privacy Notice at any time, and simply using its services counts as your consent to your data being transferred internationally.
Analysis
Amplitude's Privacy Notice establishes the conditions under which Amplitude collects, processes, shares, and retains Personal Data for individuals who interact with its website and product. Amplitude acts as a data processor for Personal Data submitted by Customers, handling such data solely in accordance with Customer instructions, while separately collecting data directly from users and from third-party sources including partners, resellers, and public databases. The Notice reserves Amplitude's right to modify its terms at any time and to transfer Personal Data in the event of a merger or acquisition, with cross-border transfer consent established through the act of using the services. Users hold enumerated rights to access, correct, delete, object to, restrict, and obtain a copy of their Personal Data, and Amplitude commits not to discriminate against users who exercise those rights; however, Customer End Users must direct data rights requests to the Customer rather than to Amplitude. Amplitude explicitly disclaims responsibility for theft, destruction, loss, or inadvertent disclosure of Personal Data except where expressly required by law.
What this means for you
As an individual user, your Personal Data may be collected passively through cookies and web beacons, sourced from third parties without your direct involvement, and transferred internationally through the act of using Amplitude's services. Amplitude will not use your Personal Data for automated decision-making or profiling. You have the right to access, correct, delete, object to, restrict use of, and obtain a copy of your Personal Data, and Amplitude commits not to penalize you for exercising those rights. If you are an end user of a Customer's product, you must contact that Customer directly to exercise your data rights — Amplitude will not process those requests on your behalf. Outside of what law expressly requires, Amplitude bears no responsibility for theft, destruction, loss, or inadvertent disclosure of your Personal Data.
2 important changes detected
3 versions captured · Last updated: June 2026
What changed
Amplitude updated its Privacy Notice on June 1, 2026, adding disclosures for three new advertising platforms: Microsoft Advertising (which now encompasses Bing and DuckDuckGo), OpenAI, and LINE Yahoo. The policy renamed 'Bing' to 'Microsoft Advertising' and removed a separate reference to Doubleclick, consolidating advertising platform disclosures. These changes affect how Amplitude describes its use of advertising partners for tracking conversions and website visits.
Why this matters
Amplitude updated its privacy notice to explicitly disclose that it uses Microsoft Advertising, OpenAI, and LINE Yahoo to measure website visits and conversions resulting from advertisements. Previously, the policy referenced Bing separately and included a Doubleclick disclosure. The updated language clarifies which advertising platforms Amplitude uses for conversion tracking and measurement, but does not change what data is collected or how it is used.
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What changed
Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing a reference to PathFactory's privacy practices with an explicit disclosure about ZeroClick, a conversion tracking tool used in Amplitude's advertising. The updated text now states that Amplitude uses ZeroClick to track conversions and website visits from advertisements, and directs users to ZeroClick's privacy practices for more information.
Why this matters
The updated Privacy Notice now explicitly discloses that Amplitude uses ZeroClick to track conversions and website visits from advertisements delivered through their ad network. Previously, this specific tracking tool and its purpose were not disclosed in the language provided. The change adds clarity about what advertising-related data collection occurs, and directs users to ZeroClick's separate privacy notice for additional details about how that vendor processes data.
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