Provision record
Amplitude · Amplitude Privacy Notice · View original document ↗

Session Replay and Behavioral Tracking

Medium severity Medium confidence Explicit document language Common · 279 of 352 platforms
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Document Record

What it is

Amplitude's Session Replay feature lets businesses record exactly how you interact with their website or app, including what you click, scroll, and type.

ⓘ

This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Session replay captures granular behavioral data including mouse movements and form inputs, which may include sensitive information, and the responsibility for obtaining your consent rests with the business using Amplitude, not Amplitude itself.

⚠

Interpretive note: The extent of technical safeguards Amplitude implements by default, such as masking of sensitive form fields, is not specified in the notice, creating uncertainty about the practical scope of data captured.

Consumer impact (what this means for users)

If you use a website or app that has deployed Amplitude's Session Replay, your interactions including clicks, scrolls, and form inputs may be recorded in detail, and the responsibility for informing you and obtaining consent for that recording lies with the app operator, not Amplitude.

How other platforms handle this

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We offer a Session Replay product that allows our customers to record and replay user sessions on their websites and applications. Session Replay may capture information such as mouse movements, clicks, scrolls, and form inputs. Amplitude customers are responsible for ensuring they have the necessary rights and consents to use Session Replay.

Excerpt from Amplitude's Privacy Notice

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: Session replay captures behavioral data that may constitute personal information under GDPR, CCPA, and equivalent state laws.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-010290
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d5b4ccf519965585d20703446d8ef745708964ae5cb005295829dcfe75e2ac7
Analysis generated
May 8, 2026 14:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-010290
Captured: 2026-05-08 14:29:58 UTC
SHA-256: 6d5b4ccf51996558…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/provision/CA-P-010290/session-replay-and-behavioral-tracking/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amplitude's Session Replay and Behavioral Tracking clause do?

Session replay captures granular behavioral data including mouse movements and form inputs, which may include sensitive information, and the responsibility for obtaining your consent rests with the business using Amplitude, not Amplitude itself.

How does this clause affect you?

If you use a website or app that has deployed Amplitude's Session Replay, your interactions including clicks, scrolls, and form inputs may be recorded in detail, and the responsibility for informing you and obtaining consent for that recording lies with the app operator, not Amplitude.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.