Amplitude updated its Privacy Notice on June 1, 2026, adding disclosures for three new advertising platforms: Microsoft Advertising (which now encompasses Bing and DuckDuckGo), OpenAI, and LINE Yahoo. The policy renamed 'Bing' to 'Microsoft Advertising' and removed a separate reference to Doubleclick, consolidating advertising platform disclosures. These changes affect how Amplitude describes its use of advertising partners for tracking conversions and website visits.
Amplitude updated its privacy notice to explicitly disclose that it uses Microsoft Advertising, OpenAI, and LINE Yahoo to measure website visits and conversions resulting from advertisements. Previously, the policy referenced Bing separately and included a Doubleclick disclosure. The updated language clarifies which advertising platforms Amplitude uses for conversion tracking and measurement, but does not change what data is collected or how it is used.
→ Review the privacy policies of Microsoft Advertising, OpenAI, and LINE Yahoo by following the links in Amplitude's updated notice
Added Microsoft Advertising, OpenAI, and LINE Yahoo; removed separate Doubleclick reference and consolidated Bing into Microsoft Advertising branding.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Amplitude updated its privacy notice to disclose additional advertising platforms used for conversion tracking and measurement. The changes are organizational and disclosure-focused: the policy now names Microsoft Advertising, OpenAI, and LINE Yahoo as advertising partners …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002573.
Amplitude's Privacy Notice was updated in an update detected on September 1, 2026, with the effective date changed from August …
Amplitude revised its Privacy Notice on August 21, 2026, making changes to its advertising partner disclosures. The company replaced references …
Amplitude renamed its free product tier from 'Starter Program' to 'Free Program' throughout its Terms of Service, effective July 21, …
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