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Amplitude updated its Privacy Notice on June 1, 2026, adding disclosures for three new advertising platforms: Microsoft Advertising (which now encompasses Bing and DuckDuckGo), OpenAI, and LINE Yahoo. The policy renamed 'Bing' to 'Microsoft Advertising' and removed a separate reference to Doubleclick, consolidating advertising platform disclosures. These changes affect how Amplitude describes its use of advertising partners for tracking conversions and website visits.
Amplitude updated its privacy notice to explicitly disclose that it uses Microsoft Advertising, OpenAI, and LINE Yahoo to measure website visits and conversions resulting from advertisements. Previously, the policy referenced Bing separately and included a Doubleclick disclosure. The updated language clarifies which advertising platforms Amplitude uses for conversion tracking and measurement, but does not change what data is collected or how it is used.
The updated privacy notice clarifies which advertising platforms Amplitude uses to measure conversions and website visits from paid advertisements. Users can now review the privacy practices of Microsoft Advertising, OpenAI, and LINE Yahoo by following the links provided in the updated policy.
→ Review the privacy policies of Microsoft Advertising, OpenAI, and LINE Yahoo by following the links in Amplitude's updated notice
Added Microsoft Advertising, OpenAI, and LINE Yahoo; removed separate Doubleclick reference and consolidated Bing into Microsoft Advertising branding.
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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Amplitude updated its privacy notice to disclose additional advertising platforms used for conversion tracking and measurement. The changes are organizational and disclosure-focused: the policy now names Microsoft Advertising, OpenAI, and LINE Yahoo as advertising partners and consolidates prior references to Bing and Doubleclick. No new data collection authorities or processing practices appear to be asserted; the update reflects clarification of existing vendor relationships and their associated privacy policies. Organizations that conduct privacy impact assessments or maintain vendor risk inventories may wish to review Amplitude's expanded advertising platform disclosures.
Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002573.
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