Change record
CA-C-002573
Amplitude Privacy Notice
Entity
Date detected
June 2, 2026
Effective date
June 1, 2026
Severity
Low
Direction
Neutral
Affected users
all users
Taxonomy
Vendor disclosure shift
Changes
+2 sentences added · −1 sentence removed · 5 sentences modified
Get alerted the next time Amplitude changes these terms. Follow Amplitude →
Share 𝕏 Share in Share 🔒 PDF
Amplitude: get same-day alerts

We email you the diff and what it means, the day it happens.

Get the weekly research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.

Event Summary

Amplitude updated its Privacy Notice on June 1, 2026, adding disclosures for three new advertising platforms: Microsoft Advertising (which now encompasses Bing and DuckDuckGo), OpenAI, and LINE Yahoo. The policy renamed 'Bing' to 'Microsoft Advertising' and removed a separate reference to Doubleclick, consolidating advertising platform disclosures. These changes affect how Amplitude describes its use of advertising partners for tracking conversions and website visits.

LOW

Consumer Impact

Amplitude updated its privacy notice to explicitly disclose that it uses Microsoft Advertising, OpenAI, and LINE Yahoo to measure website visits and conversions resulting from advertisements. Previously, the policy referenced Bing separately and included a Doubleclick disclosure. The updated language clarifies which advertising platforms Amplitude uses for conversion tracking and measurement, but does not change what data is collected or how it is used.

Governance Analysis

The updated privacy notice clarifies which advertising platforms Amplitude uses to measure conversions and website visits from paid advertisements. Users can now review the privacy practices of Microsoft Advertising, OpenAI, and LINE Yahoo by following the links provided in the updated policy.

Available Actions

Review the privacy policies of Microsoft Advertising, OpenAI, and LINE Yahoo by following the links in Amplitude's updated notice

Key Clauses Affected

Advertising platform disclosures

Added Microsoft Advertising, OpenAI, and LINE Yahoo; removed separate Doubleclick reference and consolidated Bing into Microsoft Advertising branding.

Full clause-by-clause analysis available with Insight.
Get alerted on what happens next

These clauses may change again. Monitor gets you a same-day alert with the diff.

This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
e73e9a86434e15ae918ead2cb8c2fd316b11c40e5fa2e2309c44581133fe37a2
May 15, 2026 01:21 UTC
✓ Verified
Current Version
0c512a780008bac03057e328365fe0bf37bc2c0f9e5068a940d742109d23f2fe
June 2, 2026 01:13 UTC
✓ Verified
Change Detected
June 2, 2026 01:13 UTC
Analysis Methodology
✓ Verified
Source Document
https://amplitude.com/privacy
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-C-002573
Captured: 2026-06-02 01:13:01 UTC
URL: https://conductatlas.com/change/2026-06-02-amplitude-amplitude-privacy-notice-2573/
Accessed: July 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Assessment

Amplitude updated its privacy notice to disclose additional advertising platforms used for conversion tracking and measurement. The changes are organizational and disclosure-focused: the policy now names Microsoft Advertising, OpenAI, and LINE Yahoo as advertising partners and consolidates prior references to Bing and Doubleclick. No new data collection authorities or processing practices appear to be asserted; the update reflects clarification of existing vendor relationships and their associated privacy policies. Organizations that conduct privacy impact assessments or maintain vendor risk inventories may wish to review Amplitude's expanded advertising platform disclosures.

Full institutional analysis

Regulatory exposure, obligation analysis, escalation trigger, board language, and recommended action.

ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002573.

Full Changes

View complete diff →

Document Context

Version history → Policy drift analysis → Document page →
Document
Amplitude Privacy Notice
Entity
Amplitude
Captured
June 2, 2026
Source URL
https://amplitude.com/privacy
Other changes to Amplitude Privacy Notice
Previous change May 15, 2026
Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing …
Low Neutral
View full version history →
More from Amplitude
Jul 22, 2026 Low
Amplitude Terms of Service

Amplitude renamed its free product tier from 'Starter Program' to 'Free Program' throughout its Terms of Service, effective July 21, …

May 15, 2026 Low
Amplitude Privacy Notice

Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing …

Related Analysis
Privacy · April 29, 2026
What 38 AI Companies Actually Say About Your Data (2026)

We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and lia…

Track Amplitude policy changes

Get alerted when this policy changes again, including what changed and why it matters.

All Amplitude changes →