CA-C-002573
Amplitude β€” Amplitude Privacy Notice
Entity
Date detected
June 2, 2026
Severity
Changes
+2 sentences added · −1 sentence removed · 5 sentences modified
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Event Summary

Amplitude updated their Amplitude Privacy Notice on June 02, 2026. Change detected: 2 sentence(s) added, 1 sentence(s) removed, 5 sentence(s) modified. Document contained 253 sentences after update.

UNKNOWN

Consumer Impact

Impact assessment pending documentation review.

Governance Analysis

Institutional analysis pending. This change has been verified and documented.

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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
e73e9a86434e15ae918ead2cb8c2fd316b11c40e5fa2e2309c44581133fe37a2
May 15, 2026 01:21 UTC
✓ Verified
Current Version
0c512a780008bac03057e328365fe0bf37bc2c0f9e5068a940d742109d23f2fe
June 2, 2026 01:13 UTC
✓ Verified
Change Detected
June 2, 2026 01:13 UTC
Analysis Methodology
✓ Verified
Source Document
https://amplitude.com/privacy
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-C-002573
Captured: 2026-06-02 01:13:01 UTC
URL: https://conductatlas.com/change/2026-06-02-amplitude-amplitude-privacy-notice-2573/
Accessed: June 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Clause-Level Changes

New Provisions Added
Aggregated and De-Identified Platform Data Use
Medium

New provision clarifying Amplitude's right to use platform data in aggregated form for internal business purposes, which is significant for customers and users concerned about competitive intelligence or benchmarking uses.

Full clause text available with Compliance. See Compliance β†’
Cross-Border Data Transfers
Medium

New explicit disclosure of cross-border transfers and legal safeguards, addressing GDPR/UK GDPR requirements post-Schrems II and providing transparency on data localization.

Full clause text available with Compliance. See Compliance β†’
Cookie and Tracking Technology Use
Low

New detailed specification of tracking technologies and data collected, providing transparency on monitoring methods used across website and service interactions.

Full clause text available with Compliance. See Compliance β†’
Third-Party Service Provider Data Sharing
Low

New comprehensive disclosure of service provider categories and contractual protections, clarifying the full scope of third-party access beyond advertising networks.

Full clause text available with Compliance. See Compliance β†’
Provisions Removed
EU/UK Data Subject Rights and Legal Bases
Medium

Removal of explicit EU/UK-specific rights enumeration and legal bases may indicate relocation of this information to separate EU-specific privacy notice rather than main policy.

Removed clause text available with Compliance. See Compliance β†’
Session Replay and Behavioral Tracking
Medium

Removal of Session Replay product-specific transparency provision may indicate product discontinuation or relocation to separate product-specific documentation.

Removed clause text available with Compliance. See Compliance β†’
Children's Data
Low

Removal of COPPA compliance statement may indicate relocation to separate children's privacy policy or assumption of child protection obligations under multi-state laws.

Removed clause text available with Compliance. See Compliance β†’
Data Sharing with Business Customers
Medium

Removal of explicit provision on customer data sharing may indicate consolidation into processor/controller framework or relocation to separate customer-specific terms.

Removed clause text available with Compliance. See Compliance β†’
Provisions Modified
Dual Controller and Processor Role
Medium

Restructured explanation to emphasize customer control and responsibility, and clarified that Amplitude acts as controller only for website/marketing data collection.

Before/after clause text available with Compliance. See Compliance β†’
Targeted Advertising Data Sharing and Opt-Out
Medium

Added explicit California opt-out mechanism with updated privacy request URL and specified sharing is for targeted advertising purposes rather than general analytics services.

Before/after clause text available with Compliance. See Compliance β†’
US State Privacy Rights (Multi-State)
Medium

Expanded from California-specific provisions to multi-state framework covering nine states with broader rights enumeration and removed specific contact instructions.

Before/after clause text available with Compliance. See Compliance β†’
Data Retention
Low

Minor language update changing "personal information" to "your personal information" and "our services" to "our Services" for consistency and clarity.

Before/after clause text available with Compliance. See Compliance β†’

1 provision unchanged.

Cross-platform context

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Full Changes

See the full side-by-side comparison of every sentence added, removed, and modified.

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Document Context

Version history β†’ Policy drift analysis β†’ Document page β†’
Document
Amplitude Privacy Notice
Entity
Amplitude
Captured
June 2, 2026
Source URL
https://amplitude.com/privacy
Other changes to Amplitude Privacy Notice
Previous change May 15, 2026
Amplitude updated its Privacy Notice on May 14, 2026, with minor revisions to disclosure language. The primary change involves replacing …
Low Neutral
View full version history →
More from Amplitude
May 15, 2026 Low
Amplitude Privacy Notice

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