Amplitude updated their Amplitude Privacy Notice on June 02, 2026. Change detected: 2 sentence(s) added, 1 sentence(s) removed, 5 sentence(s) modified. Document contained 253 sentences after update.
Impact assessment pending documentation review.
Institutional analysis pending. This change has been verified and documented.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
New provision clarifying Amplitude's right to use platform data in aggregated form for internal business purposes, which is significant for customers and users concerned about competitive intelligence or benchmarking uses.
New explicit disclosure of cross-border transfers and legal safeguards, addressing GDPR/UK GDPR requirements post-Schrems II and providing transparency on data localization.
New detailed specification of tracking technologies and data collected, providing transparency on monitoring methods used across website and service interactions.
New comprehensive disclosure of service provider categories and contractual protections, clarifying the full scope of third-party access beyond advertising networks.
Removal of explicit EU/UK-specific rights enumeration and legal bases may indicate relocation of this information to separate EU-specific privacy notice rather than main policy.
Removal of Session Replay product-specific transparency provision may indicate product discontinuation or relocation to separate product-specific documentation.
Removal of COPPA compliance statement may indicate relocation to separate children's privacy policy or assumption of child protection obligations under multi-state laws.
Removal of explicit provision on customer data sharing may indicate consolidation into processor/controller framework or relocation to separate customer-specific terms.
Restructured explanation to emphasize customer control and responsibility, and clarified that Amplitude acts as controller only for website/marketing data collection.
Added explicit California opt-out mechanism with updated privacy request URL and specified sharing is for targeted advertising purposes rather than general analytics services.
Expanded from California-specific provisions to multi-state framework covering nine states with broader rights enumeration and removed specific contact instructions.
Minor language update changing "personal information" to "your personal information" and "our services" to "our Services" for consistency and clarity.
1 provision unchanged.
Cross-platform context
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