EU and UK residents have rights to see, correct, delete, or restrict how Amplitude uses their data, and Amplitude processes that data under legal bases including legitimate interests and consent.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The use of legitimate interests as a legal basis for some processing activities means Amplitude may process your data without your explicit consent, though you have the right to object to such processing.
Interpretive note: The specific processing activities covered by each legal basis are not individually mapped in the notice, creating interpretive uncertainty about which activities rely on legitimate interests versus consent.
EU and UK users can exercise rights including access, erasure, and objection to processing by contacting privacy@amplitude.com, but should be aware that Amplitude relies on legitimate interests as a legal basis for some processing, which does not require prior consent and may be harder to challenge.
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"If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights with respect to your personal information: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability, and right to object. We rely on the following legal bases to process your personal information: performance of a contract, legitimate interests, compliance with legal obligations, and consent.— Excerpt from Amplitude's Amplitude Privacy Notice
(1) REGULATORY LANDSCAPE: This provision engages GDPR (EU) and UK GDPR, enforced by EU member state data protection authorities and the UK Information Commissioner's Office respectively. The reliance on legitimate interests as a legal basis must satisfy GDPR Article 6(1)(f)'s three-part test including a balancing assessment against data subjects' rights. Consent-based processing must meet GDPR Article 7 standards for freely given, specific, informed, and unambiguous consent. (2) GOVERNANCE EXPOSURE: Medium. Legitimate interests as a legal basis for analytics and marketing processing is common but subject to challenge, particularly for behavioral tracking and profiling activities. The notice does not disclose the specific legitimate interests assessments conducted, which may be required upon data subject request. (3) JURISDICTION FLAGS: Heightened exposure for EU/EEA and UK processing. Cross-border data transfers to the US require appropriate transfer mechanisms such as Standard Contractual Clauses or adequacy decisions; the notice should be reviewed to confirm current transfer mechanisms are identified and implemented. Switzerland is also referenced, engaging the Swiss Federal Act on Data Protection. (4) CONTRACTUAL AND VENDOR IMPLICATIONS: EU-based business customers deploying Amplitude should ensure their DPAs include SCCs for onward transfers and that sub-processor lists are current. The notice's listing of multiple legal bases without mapping them to specific processing activities may make DPA negotiations more complex. (5) COMPLIANCE CONSIDERATIONS: Legal teams should request Amplitude's legitimate interests assessments for any processing relying on that basis, verify that data subject rights request response timelines meet the 30-day GDPR standard, and confirm that data transfers to the US are covered by current transfer mechanisms following Schrems II and subsequent regulatory guidance.
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The use of legitimate interests as a legal basis for some processing activities means Amplitude may process your data without your explicit consent, though you have the right to object to such processing.
EU and UK users can exercise rights including access, erasure, and objection to processing by contacting privacy@amplitude.com, but should be aware that Amplitude relies on legitimate interests as a legal basis for some processing, which does not require prior consent and may be harder to challenge.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.