Amplitude · Amplitude Privacy Notice · View original document ↗

Advertising Data Sharing with Third-Party Partners

High severity Unique · 0 of 325 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This sharing constitutes a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights for California residents, and requires a valid legal basis under GDPR including potentially consent.

Consumer impact (what this means for users)

Amplitude collects behavioral event data, device identifiers, IP addresses, and inferred interests from website visitors and end users of apps built on its platform, and the notice permits sharing this data with advertising networks, analytics partners, and business customers. End users of third-party apps instrumented with Amplitude's SDK may not realize their in-app behavior is being tracked by a third-party analytics vendor, and their primary data rights may run against the app developer rather than Amplitude directly. You can submit a data access, deletion, or opt-out request by emailing privacy@amplitude.com or using the form at https://amplitude.com/data-requests.

How other platforms handle this

Monday.com Medium

We may share your personal information with third party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. We may also share information with advertising and analyt...

Spotify Medium

We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

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▸ View Original Clause Language DOCUMENT RECORD
"
We share Personal Information with advertising partners, including but not limited to: Google (Google Ads, Google Analytics, and YouTube), Meta, LinkedIn, and others. We use this information for targeted advertising and marketing purposes, including to reach you or others on these platforms with relevant advertisements.

— Excerpt from Amplitude's Amplitude Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006859
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d5b4ccf519965585d20703446d8ef745708964ae5cb005295829dcfe75e2ac7
Analysis generated
May 8, 2026 14:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-006859
Captured: 2026-05-08 14:29:58 UTC
SHA-256: 6d5b4ccf51996558…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/advertising-data-sharing-with-third-party-partners/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Amplitude's Advertising Data Sharing with Third-Party Partners clause do?

This sharing constitutes a 'sale' or 'sharing' of personal information under CCPA/CPRA, triggering opt-out rights for California residents, and requires a valid legal basis under GDPR including potentially consent.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.