Betterment shares your personal and financial information with a range of third parties including technology vendors, marketing firms, financial partners, and affiliated companies, and may transfer your data if the company is acquired or merged.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your sensitive financial data may flow to multiple external organizations beyond Betterment itself, and a corporate transaction such as an acquisition could result in your data being transferred to a new entity under different terms.
The updated policy discloses a new Fully Paid Securities Lending program through Apex Clearing, under which Betterment will share customer personal information and account details with Apex if customers choose to participate. The revised terms also establish that generative AI service providers have committed that personal information will not be used for model training. For customers participating in promotional offers requiring offline fulfillment, the policy now explicitly states that personal information including mailing address may be shared with third-party partners. You can review the FPSL Program supplemental disclosures for details about the securities lending arrangement, or choose not to participate in the program.
View change record →This provision means your SSN, account balances, and transaction history may be shared with marketing analytics firms, technology vendors, and financial partners, not just Betterment's core service teams, and that data could transfer to a new owner if Betterment is sold.
How other platforms handle this
We share Personal Data with vendors, service providers, and agents who work on our behalf and provide us with services related to the purposes described in this Privacy Policy or our Terms of Service.
We will disclose personal information to companies that help us run our business to detect, prevent, or otherwise address fraud, deception, illegal activity, misuse of Adobe Services and Software, and security or technical issues.
We also require these service providers to protect your personal information to at least the same standards that we do.
"We may share your personal information with third parties in the following circumstances: With service providers who perform services on our behalf, such as data analytics, marketing, customer service, and technology services. With financial partners, including banks, brokerage firms, and payment processors, to provide our products and services. With affiliates and subsidiaries within our corporate family. In connection with a merger, acquisition, or sale of assets.Excerpt from Betterment's Privacy Policy
1) REGULATORY LANDSCAPE: This provision implicates GLBA's restrictions on sharing nonpublic personal financial information with non-affiliated third parties, which generally requires providing consumers an opt-out right before such sharing occurs.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Your sensitive financial data may flow to multiple external organizations beyond Betterment itself, and a corporate transaction such as an acquisition could result in your data being transferred to a new entity under different terms.
This provision means your SSN, account balances, and transaction history may be shared with marketing analytics firms, technology vendors, and financial partners, not just Betterment's core service teams, and that data could transfer to a new owner if Betterment is sold.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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