2 Documents
14 All provisions 6 High severity 8 Medium severity 0 Low severity
0 Changes · 12 mo
Last change

High — provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium — provisions worth knowing about but with partial protections or limited scope. Low — standard terms with minimal consumer impact.

Governance Coverage
Data Collection
14 provisions · 10 high · 4 med
Data Sharing
9 provisions · 5 high · 4 med
Data Retention
8 provisions · 8 med
Data Usage
5 provisions · 4 high · 1 med
Privacy Rights
4 provisions · 2 high · 2 med
Legal Jurisdiction
1 provision · 1 med
Age Restriction
1 provision · 1 high
Quick Facts
Data Retention: Specified
Key Governance Provisions
High Voice and Device Data Collection via Alexa

Voice data is highly sensitive and may be retained indefinitely in Amazon's cloud systems, meaning recordings of conversations in your home can be accessed, reviewed, and used to improve commercial p…

High Sensitive Personal Information Collection

Collection of sensitive personal information categories — particularly health data inferred from purchases and precise location — creates heightened privacy and security risks and triggers stricter l…

High Children's Privacy and COPPA

Given that Amazon's Alexa devices, Fire tablets, and retail services are commonly used by or around children, the policy's reliance on passive disclaimers rather than active age verification creates …

High Behavioral Advertising and Inference Profiling

Amazon builds detailed behavioral profiles from your activity and uses them to power a multi-billion dollar advertising business, meaning your personal data is central to a commercial operation that …

High Automatic Information Collection via Cookies and Device Identifiers

This cross-site and cross-device tracking builds a detailed behavioral profile used for targeted advertising and is shared with Amazon's extensive advertising network.

Document Coverage
Privacypolicy Termsofservice
Last change detected: Changes (12 months): 0 Documents monitored: 2 Provisions tracked: 14
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Documents

Amazon Privacy Notice

Medium

This is Amazon's Privacy Notice, which explains how Amazon collects and uses your personal data when you shop on Amazon.com, use Alexa, or interact with Amazon devices and services. The …

Last updated May 5, 2026 · Privacy policy
6 provisions 2 versions captured Version history →

Amazon Services Agreement

Low

This document is not actually a terms of service — it is the raw HTML and JavaScript code behind the Amazon Seller Central login page, containing no readable policy language. …

Last updated May 5, 2026 · Terms of service
0 provisions 1 version captured Version history →

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Low Severity Provisions (0)

No provisions found.

View all high severity provisions → Compare Amazon Marketplace with other platforms →

Applicable Regulations

CCPA/CPRA
California, USA
View official text ↗
Colorado AI Act
US-CO
View official text ↗
CFAA
United States Federal
View official text ↗
Connecticut Data Privacy Act Amendments
US-CT
View official text ↗
CAN-SPAM
United States Federal
View official text ↗
DMA
European Union
View official text ↗
DSA
European Union
View official text ↗
ePrivacy Directive
European Union
View official text ↗
FTC Act Section 5
United States Federal
View official text ↗
GDPR
European Union
View official text ↗
Indiana Consumer Data Protection Act
US-IN
View official text ↗
Kentucky Consumer Data Protection Act
US-KY
View official text ↗
Texas AI Act
Texas, USA
View official text ↗
Universal Opt-Out Mechanism Expansion 2026
US
View official text ↗
VPPA
United States Federal
View official text ↗

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Frequently Asked Questions

What Amazon Marketplace documents does ConductAtlas track?

ConductAtlas tracks 2 Amazon Marketplace documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has Amazon Marketplace made in the past year?

Amazon Marketplace has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.

How many provisions has ConductAtlas classified for Amazon Marketplace?

ConductAtlas has classified 14 provisions across Amazon Marketplace's tracked documents. 6 are rated high severity, 8 medium, and 0 low.

Can I get alerts when Amazon Marketplace changes their policies?

Yes. Watcher subscribers ($9.99/month) can add Amazon Marketplace to their watchlist and receive same-day email alerts whenever any tracked document changes.