Amazon Privacy Notice

This document is Amazon's Privacy Notice governing the collection, use, storage, and sharing of personal information across Amazon's retail marketplace, devices, and affiliated services, with stated legal bases including consent, contractual necessity, and legitimate interests depending on jurisdiction. The notice states that Amazon collects an extensive range of personal data including name, address, payment information, voice and image data, location data, browsing and purchase history, biometric identifiers through Alexa and Amazon devices, and inferences drawn from this data; the terms authorize sharing this information with third-party sellers, business partners, advertising networks, and affiliated entities, and permit use for purposes including targeted advertising, product improvement, and fraud prevention. Notably, the notice asserts broad data collection through Amazon devices including ambient voice recording, cross-context behavioral advertising, and the use of purchase data to serve advertising both on and off Amazon properties, practices that extend beyond transactional necessity; the agreement also reserves the right to retain data for undefined periods necessary for legal or operational purposes, which may interact with data minimization requirements under applicable law. The notice engages GDPR and UK GDPR for EU and UK residents respectively, CCPA and CPRA for California residents, and broader FTC Act obligations regarding unfair or deceptive data practices; jurisdiction-specific rights including access, deletion, portability, and opt-out of targeted advertising are acknowledged but vary materially by geography, and the practical enforceability of certain asserted data uses depends on regulatory interpretation in the applicable jurisdiction.