56 Total
25 High severity
23 Medium severity
8 Low severity

Key Facts

What does Amazon Marketplace permit ad companies to do?
Amazon Marketplace permits ad companies to use information about users to serve them relevant ads from other advertisers.
Can ad companies use information about users to serve them relevant ads from other advertisers?
Amazon Marketplace permits ad companies to use information about users to serve them relevant ads from other advertisers.
What does Amazon Marketplace automatically collect and store?
Amazon Marketplace automatically collects and stores certain types of information about users' interactions with products, content, and services available through Amazon Services.
Does Amazon Marketplace automatically collect and store certain types of information about users' interactions with products, content, and services?
Amazon Marketplace automatically collects and stores certain types of information about users' interactions with products, content, and services available through Amazon Services.
What does Amazon Marketplace receive and store?
Amazon Marketplace receives and stores any information a user provides in relation to Amazon Services.
Does Amazon Marketplace receive and store information users provide in relation to Amazon Services?
Amazon Marketplace receives and stores any information a user provides in relation to Amazon Services.
What does a user consent to by using Amazon Services?
Amazon Marketplace establishes that by using Amazon Services, a user consents to the practices described in the Privacy Notice.
Must users consent to the practices described in the Privacy Notice?
Amazon Marketplace establishes that by using Amazon Services, a user consents to the practices described in the Privacy Notice.
In business acquisition transactions, does customer information generally remain subject to the promises made in any pre-existing Privacy Notice unless the customer consents otherwise?
Amazon Marketplace establishes that in business acquisition transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice unless the customer consents otherwise.
Does Amazon Marketplace state that it is not in the business of selling its customers' personal information to others?
Amazon Marketplace states that it is not in the business of selling its customers' personal information to others.
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Summary

This document explains how Amazon collects, uses, and shares your information when you use its services or visit its physical stores. Amazon shares information with ad companies to show you relevant ads, and when a third party is involved in your transaction, Amazon shares your related personal information with them. Amazon says it does not sell your personal information, and depending on where you live, you may have a right to access or delete your data.

Analysis

The Amazon Privacy Notice establishes the scope and mechanics of Amazon Marketplace's data collection, use, and sharing practices across its services and physical stores. Amazon automatically collects information about user interactions with its services and receives and stores any information users provide, with continued use of Amazon Services constituting consent to these practices. Personal information is used for interest-based advertising without use of directly identifying information, while information is shared with ad companies for ad delivery and measurement, with third parties involved in transactions, and — in corporate acquisition scenarios — subject to the commitments of the pre-existing Privacy Notice unless the user consents otherwise. Amazon states it does not sell customers' personal information. Privacy rights, including access and deletion, are conditioned on applicable law and vary by jurisdiction, and all privacy disputes are governed by Washington state law and Amazon's Conditions of Use.

What this means for you

When you use Amazon Services, data about your interactions is collected automatically and any information you provide is stored — and your continued use counts as consent to these practices. Amazon shares information with ad companies to show you ads (though not your name or directly identifying information), and shares your personal information with third-party sellers or parties involved in your transactions. If you want to access or delete your personal information, you can submit a request to Amazon, though whether that right applies depends on the laws of your jurisdiction.

Institutional Analysis
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Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

1 important change detected

4 versions captured · Last updated: August 2026

What changed Amazon's privacy notice expanded its disclosure of data practices related to artificial intelligence and machine learning. The updated language now explicitly states that Amazon uses machine learning and AI to enhance customer experience, including for developing and deploying generative AI models, and added a reference to its Generative AI Development Disclosure for details. The policy also clarified how carrier-provided address information is used and added a new disclosure category covering ad interaction data and third-party advertising content received from external sources.
Why this matters The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
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Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

56 provisions
12 featured
13 clause types
25 high severity
Acceptable Use Restrictions 1 1 high
General Contract Terms 1 1 high
Disclosure and Transparency Requirements 1
Developer / API Restrictions 1
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Mapped Governance Frameworks

CCPA/CPRA
California, USA
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FTC Act Section 5
United States Federal
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GDPR
European Union
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Archival ProvenanceSource & Archival Record
Last Captured September 13, 2026 01:14 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000027
Version ID CA-V-006933
SHA-256 eb799f03ee7f318aa5466ca9c020e32aab322a871669be59402ea21aeea4bd14
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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