56 Total
25 High severity
23 Medium severity
8 Low severity

Key Facts

What does Amazon Marketplace permit ad companies to do?
Amazon Marketplace permits ad companies to use information about users to serve them relevant ads from other advertisers.
Can ad companies use information about users to serve them relevant ads from other advertisers?
Amazon Marketplace permits ad companies to use information about users to serve them relevant ads from other advertisers.
What does Amazon Marketplace automatically collect and store?
Amazon Marketplace automatically collects and stores certain types of information about users' interactions with products, content, and services available through Amazon Services.
Does Amazon Marketplace automatically collect and store certain types of information about users' interactions with products, content, and services?
Amazon Marketplace automatically collects and stores certain types of information about users' interactions with products, content, and services available through Amazon Services.
What does Amazon Marketplace receive and store?
Amazon Marketplace receives and stores any information a user provides in relation to Amazon Services.
Does Amazon Marketplace receive and store information users provide in relation to Amazon Services?
Amazon Marketplace receives and stores any information a user provides in relation to Amazon Services.
What does a user consent to by using Amazon Services?
Amazon Marketplace establishes that by using Amazon Services, a user consents to the practices described in the Privacy Notice.
Must users consent to the practices described in the Privacy Notice?
Amazon Marketplace establishes that by using Amazon Services, a user consents to the practices described in the Privacy Notice.
In business acquisition transactions, does customer information generally remain subject to the promises made in any pre-existing Privacy Notice unless the customer consents otherwise?
Amazon Marketplace establishes that in business acquisition transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice unless the customer consents otherwise.
Does Amazon Marketplace state that it is not in the business of selling its customers' personal information to others?
Amazon Marketplace states that it is not in the business of selling its customers' personal information to others.
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Summary

Amazon automatically collects information about how you use its services and stores anything you provide, and shares some of that information with ad companies and third-party sellers involved in your transactions. Amazon states it does not sell your personal information, but ad companies can use information about you to serve ads from other advertisers. Your right to access or delete your data depends on the laws of your jurisdiction.

Analysis

The Amazon Privacy Notice establishes the data collection, use, and sharing practices that govern users of Amazon Services. Amazon automatically collects information about user interactions and receives and stores any information users provide, including through physical store technologies such as cameras, computer vision, and sensors. Personal information is used for interest-based advertising without directly identifying users, shared with ad companies for Amazon ad measurement and relevance (without names or directly identifying information), and shared with third-party transaction participants as a direct consequence of marketplace transactions. Privacy rights to access or delete personal information are conditioned on applicable law, and any privacy dispute is subject to Washington state law and Amazon's Conditions of Use.

What this means for you

As an Amazon customer, your data is collected passively during ordinary use—including in physical Amazon stores through cameras and sensors—and is shared with ad companies and third-party transaction participants without requiring your separate consent at the time. Amazon states it does not sell personal information and does not share your name or directly identifying information with ad companies, but ad companies may still use information about you to serve ads from other advertisers. If you wish to exercise rights to access or delete your personal information, you can submit a request to Amazon, though whether that right applies to you depends on the law in your jurisdiction.

Institutional Analysis
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Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.

1 important change detected

3 versions captured · Last updated: August 2026

What changed Amazon's privacy notice expanded its disclosure of data practices related to artificial intelligence and machine learning. The updated language now explicitly states that Amazon uses machine learning and AI to enhance customer experience, including for developing and deploying generative AI models, and added a reference to its Generative AI Development Disclosure for details. The policy also clarified how carrier-provided address information is used and added a new disclosure category covering ad interaction data and third-party advertising content received from external sources.
Why this matters The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
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Featured, High severity

Complete Provision Index

Every distinct legal provision identified in this document. Featured provisions appear above with analysis.

56 provisions
12 featured
13 clause types
25 high severity
Acceptable Use Restrictions 1 1 high
General Contract Terms 1 1 high
Disclosure and Transparency Requirements 1
Developer / API Restrictions 1
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Mapped Governance Frameworks

CCPA/CPRA
California, USA
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ePrivacy Directive
European Union
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FTC Act Section 5
United States Federal
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GDPR
European Union
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Archival ProvenanceSource & Archival Record
Last Captured August 9, 2026 01:16 UTC
Capture Method Automated scheduled archival capture
Document ID CA-D-000027
Version ID CA-V-005651
SHA-256 ce99f8802c742b292cd3c74cbc8282c37b51c2ec58d23e179af458f8462e0eae
✓ Snapshot stored ✓ Text extracted ✓ Change verified ✓ Hash verified

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