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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is Zillow Group's privacy policy, covering how the company collects and uses personal information across Zillow, Trulia, StreetEasy, HotPads, and affiliated real estate services. The policy discloses that Zillow collects identifiers, financial data, geolocation, device information, communications, and inferred preferences, and authorizes sharing this data with advertising and analytics partners in ways that may constitute a sale or sharing of personal information under California law, with opt-out available via a 'Do Not Sell or Share My Personal Information' link. Users in California and several other states are granted rights to access, delete, correct, and export their personal data, and to opt out of targeted advertising and profiling used for significant decisions.
This document is the Zillow Group (ZG) Privacy Policy, governing the collection, use, sharing, and retention of personal information across Zillow Group's portfolio of real estate platforms and services, with stated legal bases including consent, contractual necessity, legitimate interests, and compliance with applicable law. The policy states that Zillow collects identifiers, contact information, financial and transaction data, geolocation data, device and usage information, communications content, and inferred preferences; the terms authorize sharing this data with affiliated companies, service providers, advertising and analytics partners, real estate professionals, and government or legal authorities upon request. The policy asserts broad use of personal data for targeted advertising, including cross-context behavioral advertising, and discloses that certain data sharing with third-party advertising partners may constitute a 'sale' or 'sharing' of personal information under California law, with opt-out mechanisms provided. The policy engages the California Consumer Privacy Act (CCPA) and its amendment under CPRA, Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and other U.S. state privacy laws, granting residents of these states specific rights including access, deletion, correction, portability, and opt-out of sale or targeted advertising. The document also addresses compliance considerations for financial data under the Gramm-Leach-Bliley Act (GLBA) as applicable to mortgage-related services offered through affiliated entities, and discloses data retention practices and children's privacy limitations consistent with COPPA.
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3 versions captured · Last updated: June 2026
Zillow removed the phrase 'Sign in' from the top navigation menu in its privacy notice on May 1, 2026. The before version included two 'Sign in' options in the header; …
View change record →Explicitly acknowledges California privacy law definitions and provides clear opt-out mechanism, making compliance with CCPA/CPRA requirements more transparent and actionable.
Provides comprehensive disclosure of data categories including inferences and profiling, which increases transparency about algorithmic decision-making and personal data processing.
Expands consumer rights disclosure beyond CCPA to cover multiple state privacy laws (CPRA, VCCPA, etc.), adding data portability and anti-profiling rights while using more inclusive 'depending on where you live' language.
New provision explicitly addressing COPPA compliance and clarifying age restrictions, demonstrating commitment to protecting children's privacy.
Removal of specific high-severity provision about financial data handling could indicate restructuring into a separate financial services privacy notice or deprioritization of loan service disclosures.
CCPA-specific provision replaced with broader 'State Privacy Rights' provision that covers multiple jurisdictions, reflecting evolution toward multi-state privacy compliance framework.
Removal of specific data broker disclosure could indicate consolidation into the new 'Categories of Personal Information Collected' provision, or may represent reduced transparency about third-party data sourcing.
Added explicit mention of cookies, web beacons, and similar tracking technologies used by partners, and softened language from 'we share' to 'we may share.'
Shifted from stating collection occurs to conditional 'may collect' language, added consent requirement, removed mention of sharing with third-party service providers, and added specific use case of connecting with real estate professionals.
Changed 'to provide our services' to 'to fulfill the purposes for which it was collected' and revised 'depends' to 'may vary,' making language slightly more conditional.
Removed automatic sharing with 'other real estate professionals who may be able to assist,' downgraded to conditional 'may share,' and added explicit consent language; severity decreased from high to low.
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