Zillow Privacy Notice

This document explains what personal data Zillow collects about you — including records of phone calls, chats, your search history, and your location if you allow it — and how that data may be shared with real estate professionals, advertisers, and other marketing partners. Zillow and its partners may link your devices to show you targeted ads based on what you browse. Zillow discloses that some of its data-sharing may count as a 'sale' of your personal data under certain privacy laws, which can give you the right to opt out.

Zillow's Privacy Notice establishes the categories of personal data Zillow collects — including communications content such as call recordings and chat transcripts, precise geolocation data (subject to device-level and user permission), and behavioral data — along with the conditions and purposes for which that data is used and shared. The notice permits Zillow to share personal data, including search histories and derived inferences, with real estate professionals at user direction, and to coordinate and share contact details, device identifiers, and inferences with marketing partners including advertising networks and social networks. Zillow and its third-party partners may deploy tracking technologies and cross-device linking for interest-based advertising, while the notice carves out sensitive information from sale and targeted advertising. Zillow explicitly discloses that certain data-sharing practices may qualify as a sale of personal data or sharing for advertising purposes under applicable privacy laws, and states that it does not conduct automated processing to produce legally or similarly significant decisions about individuals.

As a Zillow user, your personal data — including communications, search histories, inferences about your preferences, and precise location — may be shared with real estate professionals (when you direct this), marketing partners such as ad networks and social networks, and third parties in the context of a corporate transaction. Zillow and its third-party partners may link your devices to serve you targeted ads based on your browsing activity across those devices. Your sensitive information is not sold and is not processed for targeted advertising. Because Zillow discloses that some of its data-sharing practices may qualify as a sale of personal data under certain privacy laws, users in applicable jurisdictions can exercise the opt-out rights those laws provide.