“We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device.”
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-device linking extends ad targeting beyond a single device session, meaning a user's behavior on any linked device can influence advertising they receive on all other linked devices.
A user's browsing or content activity on one device may be used to serve them relevant advertising on a different device, based on linkage performed by Zillow or its third-party partners.
How other platforms handle this
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"We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device.Excerpt from Zillow's Privacy Notice
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Cross-device linking extends ad targeting beyond a single device session, meaning a user's behavior on any linked device can influence advertising they receive on all other linked devices.
A user's browsing or content activity on one device may be used to serve them relevant advertising on a different device, based on linkage performed by Zillow or its third-party partners.
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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