Zillow · Zillow Privacy Notice · View original document ↗

Cross-Device Linking for Targeted Advertising

High severity High confidence Explicitdocumentlanguage Common · 145 of 352 platforms
Share 𝕏 Share in Share 🔒 PDF
Monitor governance changes for Zillow Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.

This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cross-device linking extends ad targeting beyond a single device session, meaning a user's behavior on any linked device can influence advertising they receive on all other linked devices.

Consumer impact (what this means for users)

A user's browsing or content activity on one device may be used to serve them relevant advertising on a different device, based on linkage performed by Zillow or its third-party partners.

How other platforms handle this

Shein Medium

When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.

Ramp Medium

Any targeted advertising by Ramp will only be carried out to the extent that it is permitted by applicable law.

GOAT Medium

We may display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn...We may share a unique identifier, such as a user ID, with these platform providers...to direct targeted advertising to you or to a custom audience on the social media platf...

See all platforms with this clause type →

Monitoring

Zillow has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Get Monitor Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device.

— Excerpt from Zillow's Zillow Privacy Notice

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-043630
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-043630
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-043630/cross-device-linking-for-targeted-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Get Compliance

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Zillow's Cross-Device Linking for Targeted Advertising clause do?

Cross-device linking extends ad targeting beyond a single device session, meaning a user's behavior on any linked device can influence advertising they receive on all other linked devices.

How does this clause affect you?

A user's browsing or content activity on one device may be used to serve them relevant advertising on a different device, based on linkage performed by Zillow or its third-party partners.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.