Zillow · Zillow Privacy Notice · View original document ↗

Personal Data Shared with Advertising and Marketing Partners

High severity High confidence Explicitdocumentlanguage Common · 290 of 352 platforms
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The data shared includes inferences — derived conclusions about users — and is shared with a broad category of marketing partners, extending Zillow's data use well beyond its own platforms.

Consumer impact (what this means for users)

A user's contact and profile information, unique device identifiers, and inferences derived about them may be shared with advertising networks, social networks, and marketing communication providers.

How other platforms handle this

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Squarespace Medium

Your personal information may be transferred to countries other than where you live, such as, for example, to our servers in the US.

Ancestry Medium

Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.

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▸ View Original Clause Language DOCUMENT RECORD
"
We coordinate and share your personal data (such as contact and profile information, unique device identifiers, inferences) with our marketing partners, including advertising networks, social networks, and marketing communication providers

— Excerpt from Zillow's Zillow Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-043603
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-043603
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-043603/personal-data-shared-with-advertising-and-marketing-partners/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Personal Data Shared with Advertising and Marketing Partners clause do?

The data shared includes inferences — derived conclusions about users — and is shared with a broad category of marketing partners, extending Zillow's data use well beyond its own platforms.

How does this clause affect you?

A user's contact and profile information, unique device identifiers, and inferences derived about them may be shared with advertising networks, social networks, and marketing communication providers.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.