Zillow · Zillow Privacy Notice · View original document ↗

Tracking Technologies Used for Personalized Advertising

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Tracking technologies enable data collection that persists across browsing sessions, and the involvement of third-party partners extends data access beyond Zillow itself to external entities.

Consumer impact (what this means for users)

A user's information may be collected through tracking technologies by both Zillow and its third-party partners and used for personalized advertising.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
We and our third party partners may collect information through tracking technologies for personalized advertising purposes.

— Excerpt from Zillow's Zillow Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-043584
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-043584
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-043584/tracking-technologies-used-for-personalized-advertising/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Tracking Technologies Used for Personalized Advertising clause do?

Tracking technologies enable data collection that persists across browsing sessions, and the involvement of third-party partners extends data access beyond Zillow itself to external entities.

How does this clause affect you?

A user's information may be collected through tracking technologies by both Zillow and its third-party partners and used for personalized advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.