Zillow · Zillow Privacy Notice · View original document ↗

Targeted Advertising Personal Data Sale Disclosure

High severity High confidence Explicitdocumentlanguage Common · 276 of 352 platforms
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This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This disclosure is consequential because characterizing data sharing as a 'sale' under applicable privacy laws may trigger statutory rights — such as the right to opt out — for users in jurisdictions where those laws apply.

Consumer impact (what this means for users)

Users are informed that Zillow's data disclosures to certain third parties may be legally classified as a sale of personal data or as sharing for advertising under certain privacy laws, which may carry associated rights.

How other platforms handle this

Amazon Associates Medium

You will include a date/time stamp adjacent to your display of pricing or availability information on your application if you obtain Product Advertising Content from Data Feeds, or if you call Creators API, PA API or refresh the Product Advertising Content...less frequently than hourly.

Shopify Medium

If you would like to submit a legally binding request to demand someone else's Personal Data (for example, if you have a subpoena or court order), please review our Guidelines for Legal Requests.

Strava Medium

prevent or detect violations of our Terms or fraud or abuse of Strava or its users; or (4) protect our operations or our property or other legal rights, including in connection with actual or potential litigation.

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▸ View Original Clause Language DOCUMENT RECORD
"
Our disclosure of personal data to the following categories of third parties may qualify as the sale of personal data, or the sharing or processing of personal data for the purpose of displaying advertisements...under certain privacy laws

— Excerpt from Zillow's Zillow Privacy Notice

Provision details

Document information
Document
Zillow Privacy Notice
Entity
Zillow
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-043663
Document ID
CA-D-00425
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7a85d45391ca5c25d495e4c7c8b16f8c9871c0dd96827c29eb8c5c07ec4608bc
Analysis generated
July 9, 2026 06:40 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Zillow
Document: Zillow Privacy Notice
Record ID: CA-P-043663
Captured: 2026-07-09 06:40:17 UTC
SHA-256: 7a85d45391ca5c25…
URL: https://conductatlas.com/platform/zillow/zillow-privacy-notice/provision/CA-P-043663/targeted-advertising-personal-data-sale-disclosure/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Zillow's Targeted Advertising Personal Data Sale Disclosure clause do?

This disclosure is consequential because characterizing data sharing as a 'sale' under applicable privacy laws may trigger statutory rights — such as the right to opt out — for users in jurisdictions where those laws apply.

How does this clause affect you?

Users are informed that Zillow's data disclosures to certain third parties may be legally classified as a sale of personal data or as sharing for advertising under certain privacy laws, which may carry associated rights.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.

Is ConductAtlas affiliated with Zillow?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Zillow.