“We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history.”
This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users' browsing histories are used as the basis for targeting, and the targeting is carried out not only by Zillow but potentially by external third-party advertising companies.
A user's browsing history may be used by Zillow and third-party advertising companies to deliver targeted advertisements to that user.
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"We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history.Excerpt from Zillow's Privacy Notice
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Users' browsing histories are used as the basis for targeting, and the targeting is carried out not only by Zillow but potentially by external third-party advertising companies.
A user's browsing history may be used by Zillow and third-party advertising companies to deliver targeted advertisements to that user.
ConductAtlas has identified this type of provision across 211 platforms. See the full comparison.
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