This analysis describes what Zillow's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
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We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We may provide an option for users to opt into the disclosure of their demographic data in a manner and to an extent that may lead to loss of their anonymity.
"On your mobile device, you may be able to limit interest-based advertising through your device settings by selecting "limit ad tracking" (iOS) or "opt-out of interest based ads" (Android).Excerpt from Zillow's Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “On your mobile device, you may be able to limit interest-based advertising through your device settings by selecting "limit ad tracking" (iOS) or "opt-out of interest based ads" (Android).”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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