This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for third-party data collection and sharing in the advertising ecosystem. It creates a mechanism by which advertising partners gain independent access to user-level data collection rather than receiving data only through Google's intermediation.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users' browsing data and device information become subject to collection by third-party advertising partners through their own tracking technologies when using YouTube Ads services. The terms authorize this third-party collection alongside Google's own data practices, expanding the number of entities with direct access to usage signals.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third parties in the following circumstances: With service providers who perform services on our behalf, such as data analytics, marketing, customer service, and technology services. With financial partners, including banks, brokerage firms, and payment pr...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
Monitoring
YouTube Ads has changed this document before.
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"We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.— Excerpt from YouTube Ads's Google Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This provision establishes the operational framework for third-party data collection and sharing in the advertising ecosystem. It creates a mechanism by which advertising partners gain independent access to user-level data collection rather than receiving data only through Google's intermediation.
Users' browsing data and device information become subject to collection by third-party advertising partners through their own tracking technologies when using YouTube Ads services. The terms authorize this third-party collection alongside Google's own data practices, expanding the number of entities with direct access to usage signals.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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