This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for third-party data collection and sharing in the advertising ecosystem. It creates a mechanism by which advertising partners gain independent access to user-level data collection rather than receiving data only through Google's intermediation.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users' browsing data and device information become subject to collection by third-party advertising partners through their own tracking technologies when using YouTube Ads services. The terms authorize this third-party collection alongside Google's own data practices, expanding the number of entities with direct access to usage signals.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We receive some of the data mentioned above from third parties... If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integration possible... We work with technical service partners that giv...
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
Monitoring
YouTube Ads has changed this document before.
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"We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.— Excerpt from YouTube Ads's Google Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This provision establishes the operational framework for third-party data collection and sharing in the advertising ecosystem. It creates a mechanism by which advertising partners gain independent access to user-level data collection rather than receiving data only through Google's intermediation.
Users' browsing data and device information become subject to collection by third-party advertising partners through their own tracking technologies when using YouTube Ads services. The terms authorize this third-party collection alongside Google's own data practices, expanding the number of entities with direct access to usage signals.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.