Google Privacy Policy

This document is Google's Privacy Policy as published at policies.google.com, governing the collection, use, and sharing of personal data across Google services including YouTube Ads. The policy states that Google collects identifiers, device information, location data, browsing and search activity, app usage, voice and audio data, photos and videos, purchase activity, and financial transaction data, and that the terms authorize use of this data for advertising, analytics, product improvement, and personalization. The policy's cross-service data combination and use of sensitive inferred categories for ad targeting are operationally distinct provisions that compliance teams should evaluate, as the document asserts broad data combination rights across the Google product ecosystem; applicable law, including GDPR and CCPA, may constrain how some of these asserted rights apply in practice, particularly regarding consent and sensitive data processing. The policy engages GDPR (EU), CCPA/CPRA (California), COPPA (US minors), and the FTC Act, with enforcement exposure from the FTC, state attorneys general, and EU data protection authorities; applicability of specific provisions depends substantially on user jurisdiction and whether the user is signed in to a Google account.