Google Privacy Policy

This document is Google's Privacy Policy as presented on the policies.google.com domain, governing data collection, processing, and use across Google's full suite of services, including YouTube and YouTube Ads, with Google LLC (or Google Ireland Limited for EEA/UK users) acting as the data controller. The policy states that Google collects information users create or provide (including account registration data, content uploaded, and communications), information generated through service use (including search queries, video watch history, location data, purchase activity, and device identifiers), and information from third-party sources and partners; the terms authorize use of this data to deliver, personalize, and improve services, serve targeted advertising, and conduct measurement and analytics. The advertising data practices described — including cross-service behavioral profiling, use of inferred interests and demographic categories, and data sharing with third-party advertising partners — reflect an expansive data ecosystem that is operationally distinctive in scale, though broadly consistent with the structure of large platform advertising policies; the policy asserts rights to combine data across Google products and partner signals, which may engage regulatory scrutiny in certain jurisdictions. This policy engages GDPR and UK GDPR (for EEA and UK users), CCPA and CPRA (for California residents), COPPA (for services directed to children), and the FTC Act, with Google asserting consent and legitimate interests as dual legal bases for certain processing activities; the EU and UK regulatory exposure is particularly material given ongoing enforcement activity by EU Data Protection Authorities against Google's advertising data practices.