This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This means your activity on non-Google websites that display Google ads or use Google Analytics can be linked to your Google account and used to target advertising, significantly expanding the scope of data collection beyond what most users associate with a single service.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part …
Google's policy authorizes collection of a broad range of personal data — including location history, YouTube watch and search history, device identifiers, purchase activity, and inferred interests — and uses this data to serve personalized advertising across its services and partner platforms. For everyday users, this means the ads shown on YouTube and across the web are informed by a detailed behavioral profile built from activity across multiple Google products, third-party sites, and app signals. You can review your ad personalization settings, manage or delete your activity history, and adjust data controls at myaccount.google.com/data-and-privacy.
How other platforms handle this
We may share your personal information with third-party advertising partners to provide you with advertisements we believe you may find of interest. We do not control these third parties' tracking technologies or how they may be used. If you have questions about an advertisement or other targeted co...
We may link or combine information that we collect about you (such as linking your travel booking to your AAdvantage® account, or adding saved AAdvantage® account information to your booking). This may include information that we collect offline (such as in-person airport interactions), information ...
Perplexity may collect and use aggregated and de-identified data derived from Customer's and Authorized Users' use of the Service for purposes of improving, developing, and enhancing the Service and Perplexity's AI models, provided that such data does not identify Customer or any individual user.
Monitoring
YouTube Ads has changed this document before.
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"We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. Depending on your settings, we may also show you personalized ads based on your interests. We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health. We also don't show personalized ads based on your content from Drive, Gmail, or Calendar. We associate your activity on other sites and apps with your Google Account if you are signed in or if your browser is associated with Google's ad products. This activity may come from apps and sites that partner with Google to show ads, and may include your searches and browsing activity on third-party sites.— Excerpt from YouTube Ads's Google Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This means your activity on non-Google websites that display Google ads or use Google Analytics can be linked to your Google account and used to target advertising, significantly expanding the scope of data collection beyond what most users associate with a single service.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.