This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of Google's ad targeting infrastructure by defining which data sources can be combined for personalization purposes and which categories are explicitly excluded from this process. This directly affects the scale and specificity of the advertising targeting system available through YouTube Ads.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users whose browser is associated with Google's ad products will have their third-party browsing and search activity linked to their Google Account and used for ad personalization, unless they modify their settings. The terms authorize this data combination while carving out exclusions for sensitive health, demographic, and certain internal service categories.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
We may disclose personal information to advertising and analytics providers in connection with the provision of tailored advertising, to monitor the performance of advertisements displayed on our behalf on the Services and across the Internet, to provide analytics services, and to help improve our S...
Monitoring
YouTube Ads has changed this document before.
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"We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. Depending on your settings, we may also show you personalized ads based on your interests. We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health. We also don't show personalized ads based on your content from Drive, Gmail, or Calendar. We associate your activity on other sites and apps with your Google Account if you are signed in or if your browser is associated with Google's ad products. This activity may come from apps and sites that partner with Google to show ads, and may include your searches and browsing activity on third-party sites.— Excerpt from YouTube Ads's Google Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The provision establishes the operational scope of Google's ad targeting infrastructure by defining which data sources can be combined for personalization purposes and which categories are explicitly excluded from this process. This directly affects the scale and specificity of the advertising targeting system available through YouTube Ads.
Users whose browser is associated with Google's ad products will have their third-party browsing and search activity linked to their Google Account and used for ad personalization, unless they modify their settings. The terms authorize this data combination while carving out exclusions for sensitive health, demographic, and certain internal service categories.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by YouTube Ads.