The policy states that Google does not share personal information with external parties except with user consent, for processing by trusted partners under confidentiality obligations, for legal compliance, or for safety purposes.
This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision defines the operational boundaries of external data sharing, including sharing with domain administrators (relevant to Google Workspace users) and partners engaged for processing; the stated restrictions are subject to the listed exceptions, which include broad legal and safety grounds.
Interpretive note: The policy's listed exceptions for data sharing are broad categories; the operational scope of each exception (particularly 'legal reasons' and 'safety') is not exhaustively defined in the document text.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Severity downgraded from medium to low, the second sentence regarding affiliates and trusted businesses processing was removed entirely, significantly shortening and simplifying the disclosure.
View full change record →Under this clause, personal information collected by Google is generally not shared with external companies except under the stated exceptions, which include processing by third-party partners, legal obligations, and user consent. The agreement states that partners receiving data for external processing are bound by confidentiality obligations and data protection terms.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified data for this purpose. We also use personal info...
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"We do not share personal information with companies, organizations, or individuals outside of Google unless one of the following circumstances apply: With your consent; With domain administrators; For external processing; For legal reasons.— Excerpt from YouTube Ads's Google Privacy Policy
1) REGULATORY LANDSCAPE: Third-party data sharing provisions engage GDPR (controller-to-processor and controller-to-controller transfer obligations, data processing agreements), CCPA/CPRA (disclosure of data sharing categories and opt-out rights for selling or sharing), and FTC Act provisions on deceptive data sharing representations. 2) GOVERNANCE EXPOSURE: Medium. The exceptions listed (consent, legal reasons, domain administrators, external processing) are standard categories but require operational implementation. The domain administrator exception is particularly material for Google Workspace enterprise deployments, as administrators may access user data. 3) JURISDICTION FLAGS: EU/EEA: GDPR requires documented data processing agreements with all processors. Cross-border transfers to non-adequate countries require Standard Contractual Clauses or equivalent mechanisms. California: CPRA requires disclosure of categories of third parties with whom personal information is shared and opt-out rights for sharing used for cross-context behavioral advertising. 4) VENDOR IMPLICATIONS: Organizations using Google services should ensure their vendor management processes account for Google's sub-processor relationships. DPA schedules should be reviewed to confirm sub-processor lists are current and that notification obligations for sub-processor changes are addressed. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that Google's data processing agreements (available through Google's policies pages) are executed where required and that standard contractual clauses for international data transfers are in place for EU/UK deployments.
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This provision defines the operational boundaries of external data sharing, including sharing with domain administrators (relevant to Google Workspace users) and partners engaged for processing; the stated restrictions are subject to the listed exceptions, which include broad legal and safety grounds.
Under this clause, personal information collected by Google is generally not shared with external companies except under the stated exceptions, which include processing by third-party partners, legal obligations, and user consent. The agreement states that partners receiving data for external processing are bound by confidentiality obligations and data protection terms.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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