Google keeps different types of data for different lengths of time — some is deleted automatically, some you must delete yourself, and some is kept for longer periods for legal or business reasons even after you ask for deletion.
This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without actively managing your Google Account settings and manually deleting data, Google may retain your personal information — including search history, location records, and voice queries — indefinitely, continuing to use it for profiling even years after it was collected.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part …
Your search history, YouTube watch history, and location records are not automatically deleted and may be retained indefinitely unless you manually enable auto-delete or delete them yourself; even after deletion requests, Google states it takes time to fully remove data from all backup and storage systems.
How other platforms handle this
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your personal information by submitting a request through our privacy request form or by contacting us at pri...
These Additional Terms apply only to the Mistral AI Products available on the Mistral AI Infrastructure and provided to customers located in the European Union that are subject to the EU Data Act (as defined below). These Additional Terms shall take effect on 12 September 2025 (the "Effective Date")...
Managing And Deleting Your Information. You have the right to access, correct, or delete your information in certain circumstances. We store information until it is no longer necessary to provide our Services or until your account is deleted, whichever comes first. You can delete your WhatsApp accou...
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"We keep the data we collect for different amounts of time depending on what it is, your Google Account settings, and your product settings. Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods when necessary. When you delete data in your Google Account, we immediately start the process of removing it from the product and our systems. First, we aim to immediately remove it from view and the data may no longer be used to personalize your experience. We then begin a process designed to safely and completely delete the data from our storage systems.— Excerpt from YouTube Ads's Google Privacy Policy
REGULATORY FRAMEWORK: This provision engages GDPR Art. 5(1)(e) (storage limitation principle — data kept no longer than necessary), Art. 17 (right to erasure/'right to be forgotten'), and Art. 7(3) (right to withdraw consent). CCPA/CPRA §1798.105 grants consumers the right to request deletion with limited exceptions. The EDPB's guidelines on storage limitation and erasure are directly applicable.
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Without actively managing your Google Account settings and manually deleting data, Google may retain your personal information — including search history, location records, and voice queries — indefinitely, continuing to use it for profiling even years after it was collected.
Your search history, YouTube watch history, and location records are not automatically deleted and may be retained indefinitely unless you manually enable auto-delete or delete them yourself; even after deletion requests, Google states it takes time to fully remove data from all backup and storage systems.
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
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