This analysis describes what YouTube Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
COPPA in the US and equivalent laws in other jurisdictions impose strict requirements on data collection from children, and the effectiveness of Google's age-gating and automatic protections is material to compliance given the scale of YouTube's under-13 user base.
Interpretive note: The policy does not specify the technical mechanisms used to identify underage users or how errors in age identification are detected and corrected, creating ambiguity about the reliability of these protections in practice.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part …
Google's policy authorizes collection of a broad range of personal data — including location history, YouTube watch and search history, device identifiers, purchase activity, and inferred interests — and uses this data to serve personalized advertising across its services and partner platforms. For everyday users, this means the ads shown on YouTube and across the web are informed by a detailed behavioral profile built from activity across multiple Google products, third-party sites, and app signals. You can review your ad personalization settings, manage or delete your activity history, and adjust data controls at myaccount.google.com/data-and-privacy.
How other platforms handle this
Our online services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible.
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13 without parental consent. If we become aware that we have collected personal information from a child under the age of 13 without parental consent, we wil...
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information. In some juris...
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"When a child under 13 (or applicable age in their country) uses Google services, certain features are automatically disabled. This includes: Targeted advertising based on interests or demographics. Autoplay for YouTube videos. Features that require saving activity data.— Excerpt from YouTube Ads's Google Privacy Policy
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COPPA in the US and equivalent laws in other jurisdictions impose strict requirements on data collection from children, and the effectiveness of Google's age-gating and automatic protections is material to compliance given the scale of YouTube's under-13 user base.
ConductAtlas has identified this type of provision across 10 platforms. See the full comparison.
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