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This provision operationalizes Children's Online Privacy Protection Act (COPPA) compliance by creating a technical framework that disables data collection and personalization mechanisms for child users. The automatic restriction structure ensures compliance without requiring affirmative parental consent mechanisms for each service feature.
Interpretive note: The policy does not specify the technical mechanisms used to identify underage users or how errors in age identification are detected and corrected, creating ambiguity about the reliability of these protections in practice.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Child users accessing YouTube Ads and Google services through this policy operate under a restricted feature set where targeted advertising, autoplay, and activity-dependent features are disabled by default. The provision establishes that these service limitations apply as written upon account use by users under the specified age threshold.
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The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your cons...
To access and use the Services, you must be at least the age of majority in the state, province, or territory where you live or at least 18 years of age. If you are under the age of 13, you may not use the Services and you should not be visiting the Sites or using the Services.
enableGpcSdk: true, gpcSetting: { privacyPolicyLink: '/Privacy-Security-Policy-a-282.html' }
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"When a child under 13 (or applicable age in their country) uses Google services, certain features are automatically disabled. This includes: Targeted advertising based on interests or demographics. Autoplay for YouTube videos. Features that require saving activity data.— Excerpt from YouTube Ads's Google Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision operationalizes Children's Online Privacy Protection Act (COPPA) compliance by creating a technical framework that disables data collection and personalization mechanisms for child users. The automatic restriction structure ensures compliance without requiring affirmative parental consent mechanisms for each service feature.
Child users accessing YouTube Ads and Google services through this policy operate under a restricted feature set where targeted advertising, autoplay, and activity-dependent features are disabled by default. The provision establishes that these service limitations apply as written upon account use by users under the specified age threshold.
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