What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.verizon.com/about/privacy/full-privacy-policy', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': 'Log in to My Verizon at verizon.com/privacy, navigate to Privacy Settings, and opt out of the Relevant Mobile Advertising program. Alternatively, call 1-800-333-9956 to opt out by phone.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has jurisdiction over unfair and deceptive data practices including use of consumer network data for advertising without adequate consent mechanisms.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Relevant Mobile Advertising Program clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Relevant Mobile Advertising Program — Verizon

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What it is

Verizon uses your network usage data, device information, and app activity to show you targeted ads both on Verizon's own platforms and on third-party websites and apps you visit.

Consumer impact (what this means for users)

Your mobile network usage, device identifiers, and browsing behavior are used to target you with ads across the internet, not just on Verizon's own properties, unless you opt out of this program.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Log in to My Verizon at verizon.com/privacy, navigate to Privacy Settings, and opt out of the Relevant Mobile Advertising program. Alternatively, call 1-800-333-9956 to opt out by phone.

Cross-platform context

See how other platforms handle Relevant Mobile Advertising Program and similar clauses.

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Why it matters (compliance & risk perspective)

This means Verizon is monetizing your personal browsing and usage data for advertising purposes — and you are enrolled by default, requiring you to actively opt out to stop this.

View original clause language

We use information we have about you to serve you ads on our sites and our apps and on non-Verizon sites and apps. The information we use includes information about your device, your use of Verizon services, and other information you provide or that we collect about you, such as information from our apps or Verizon Media. We use information about your use of sites and apps that we do not own or operate to deliver ads that are relevant to you and to measure ad effectiveness.

Institutional analysis (Compliance & legal intelligence)

1) REGULATORY FRAMEWORK: This provision implicates CCPA/CPRA §1798.120 (right to opt out of sale/sharing of personal information), enforced by the California Privacy Protection Agency and California AG; FTC Act Section 5 (unfair or deceptive practices) enforced by the FTC; and FCC CPNI regulations under 47 U.S.C. § 222 to the extent network-derived data is used. The use of precise location and network usage data for advertising also implicates state consumer protection statutes. 2)

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Applicable agencies

FTC

The FTC has jurisdiction over unfair and deceptive data practices including use of consumer network data for advertising without adequate consent mechanisms.
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Provision details

Document information

Document

Verizon Privacy Policy

Entity

Verizon

Document last updated

April 29, 2026

Tracking information

First tracked

April 28, 2026

Last verified

April 28, 2026

Record ID

CA-P-003769

Document ID

CA-D-00338

Evidence Provenance

Source URL

https://www.verizon.com/about/privacy/privacy-policy-summary

Wayback Machine

View archived versions →

SHA-256

5bf7b9af40b984230005e6865390db25b43d5b0f5129290d1f2fa00cda8104f1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Verizon | Document: Verizon Privacy Policy | Record: CA-P-003769
Captured: 2026-04-28 05:59:09 UTC | SHA-256: 5bf7b9af40b98423…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/relevant-mobile-advertising-program/
Accessed: May 2, 2026

Classification

Severity

High

Relevant Mobile Advertising Program