Verizon collects your precise GPS location and network-based location data and uses it not just to provide services but also to show you targeted advertising.
Verizon tracks where you physically are using GPS and cell tower data and uses that location history for advertising purposes, which can reveal sensitive details about your daily life and movements.
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Compare across platforms →Precise location data is among the most sensitive categories of personal information, capable of revealing home address, medical visits, religious affiliation, and political activity — its use for advertising creates significant consumer risk.
1) REGULATORY FRAMEWORK: Precise geolocation data is a 'sensitive personal information' category under CPRA (Cal. Civ. Code §1798.121), requiring a separate opt-out right. The FCC's 2020 enforcement actions against all four major carriers (AT&T $91.6M, Verizon $48M, T-Mobile $91.6M, Sprint $12M proposed fines) for selling precise location data to third parties without consent establish clear precedent. Additionally, state laws including Illinois BIPA, Washington My Health MY Data Act, and Texas Capture or Use of Biometric Identifier Act may be implicated where location data is combined with biometric identifiers. 2)
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.