If you use a browser or device that sends a Global Privacy Control signal, Verizon will treat this as an opt-out of data sale and sharing for advertising purposes, but this applies only to California residents.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
GPC recognition provides a technical mechanism for California residents to opt out of data sharing for advertising without navigating the privacy choices portal, but the policy limits this recognition to California residents only.
California residents who enable GPC in their browser can automatically opt out of Verizon's data sale and sharing practices for advertising, providing a more convenient opt-out path than manually navigating account settings.
How other platforms handle this
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"We recognize the Global Privacy Control signal as an opt-out of the sale and sharing of personal information for California residents.— Excerpt from Verizon's Verizon Privacy Policy
(1) REGULATORY LANDSCAPE: The CPRA and regulations issued by the California Privacy Protection Agency require businesses to recognize the GPC signal as a valid opt-out of sale or sharing of personal information. Verizon's express acknowledgment of GPC compliance is consistent with this requirement. Other states, including Colorado, have also adopted GPC recognition requirements. The policy's limitation of GPC recognition to California residents may require evaluation under Colorado and other states' GPC requirements as they take effect. (2) GOVERNANCE EXPOSURE: Medium. While Verizon acknowledges GPC compliance for California, the operational implementation must ensure that GPC signals are consistently detected, processed, and honored across all data collection touchpoints, including third-party scripts and analytics tools operating on Verizon properties. (3) JURISDICTION FLAGS: California is the primary jurisdiction requiring GPC recognition. Colorado's CPA rules also require GPC recognition. As other states adopt similar requirements, Verizon may need to expand GPC recognition beyond California residents. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising technology and analytics vendors operating on Verizon's digital properties must be capable of receiving and honoring GPC opt-out signals propagated by Verizon, which may require vendor contract amendments and technical integration work. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should test GPC signal recognition across Verizon's web and app properties and verify that signals are propagated to all data recipients in the advertising ecosystem within the timeframes required by CPRA regulations.
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GPC recognition provides a technical mechanism for California residents to opt out of data sharing for advertising without navigating the privacy choices portal, but the policy limits this recognition to California residents only.
California residents who enable GPC in their browser can automatically opt out of Verizon's data sale and sharing practices for advertising, providing a more convenient opt-out path than manually navigating account settings.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.