Verizon uses your app usage and web browsing history on its network to personalize your experience and serve you targeted ads, and you are enrolled in this program by default.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This program uses sensitive browsing and app activity data for advertising without requiring you to affirmatively opt in, meaning your data is being used for ad personalization unless you take action to stop it.
Interpretive note: The precise scope of CPNI applicability to app and browsing data used for advertising, and whether opt-out satisfies CPRA requirements for this data category, depends on regulatory interpretation and enforcement context.
The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.
View change record →The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.
View change record →Your app usage and browsing data on the Verizon network are used to target you with personalized advertising by default; you must actively opt out to prevent this use of your behavioral data.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We use information about your use of Verizon apps and browsing on our network to customize your experience with us. This includes the websites you visit and the apps you use on your mobile device. We use this information to make recommendations and provide personalized content and ads on our apps and websites, in the My Verizon app, and on your device.Excerpt from Verizon's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision implicates the FCC's CPNI rules under Section 222 of the Communications Act, which restrict use of network-derived customer data for marketing purposes without consent.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This program uses sensitive browsing and app activity data for advertising without requiring you to affirmatively opt in, meaning your data is being used for ad personalization unless you take action to stop it.
Your app usage and browsing data on the Verizon network are used to target you with personalized advertising by default; you must actively opt out to prevent this use of your behavioral data.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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