Provision record
Verizon · Verizon Privacy Policy · View original document ↗

CPNI Use for Advertising

High severity Medium confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

Verizon may use data about your telephone call patterns, network usage, and service configuration to market additional Verizon products to you, but you have the right to opt out of this use.

This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

CPNI is a federally protected data category for telecommunications customers; its use for marketing is subject to FCC rules and your right to restrict it is legally enforceable at the federal level, not just as a matter of company policy.

Interpretive note: The policy's description of CPNI rights does not fully articulate the FCC's distinction between opt-in and opt-out consent categories, creating potential ambiguity about the scope of permissible CPNI use under this provision.

Recent Activity

This document changed recently

Medium Aug 29, 2026

The updated policy removes four instances of opt-out guidance that previously directed Verizon Community users to a 'Your Privacy Choices' page. This removal eliminates a disclosed method for managing privacy preferences within that service. Verizon Community users will no longer have this specific instruction in the published policy to locate opt-out controls.

View change record →
Medium Aug 28, 2026

The updated policy expands the stated uses of your information. Verizon now explicitly reserves the right to use data to determine your eligibility for employment-related discounts, Verizon Dollars rewards, and service discounts; to assess your creditworthiness and payment risk; and to contact you with marketing offers from partners. The policy previously stated these uses more narrowly or did not list them as discrete purposes. You can review Verizon's privacy choices pages to manage some data uses, including opt-out mechanisms for prescreening and industry-wide credit opt-out options.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
May 11, 2026
First Seen
May 20, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Consumer impact (what this means for users)

Verizon may use your call records, network usage patterns, and service configuration data for internal marketing purposes unless you exercise your federal right to restrict CPNI use, which you can do by contacting Verizon directly.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Call 1-800-333-9956 to exercise your right to restrict CPNI use for marketing purposes. You can also manage this preference through your My Verizon account at verizon.com.

How other platforms handle this

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

Skillshare Medium

When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.

Square Medium

to object to profiling activities based on our own legitimate interests

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use Customer Proprietary Network Information (CPNI) — information related to the quantity, technical configuration, type, destination, location, and amount of your use of telecommunications services — to market additional services to you. You have the right to restrict our use of CPNI.

Excerpt from Verizon's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: CPNI is governed by Section 222 of the Communications Act and FCC rules at 47 C.F.R.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Verizon Privacy Policy
Entity
Verizon
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-010485
Document ID
CA-D-00586
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
683da53cde17de16b7f9f005fbea526c0a1733e27c749281bbb2a6197a5a54e6
Analysis generated
May 8, 2026 16:23 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Verizon
Document: Verizon Privacy Policy
Record ID: CA-P-010485
Captured: 2026-05-08 16:23:02 UTC
SHA-256: 683da53cde17de16…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/provision/CA-P-010485/cpni-use-for-advertising/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Verizon's CPNI Use for Advertising clause do?

CPNI is a federally protected data category for telecommunications customers; its use for marketing is subject to FCC rules and your right to restrict it is legally enforceable at the federal level, not just as a matter of company policy.

How does this clause affect you?

Verizon may use your call records, network usage patterns, and service configuration data for internal marketing purposes unless you exercise your federal right to restrict CPNI use, which you can do by contacting Verizon directly.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Verizon?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.