Verizon · Verizon Privacy Policy · View original document ↗

CPNI Use for Advertising

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Document Record

What it is

Verizon may use data about your telephone call patterns, network usage, and service configuration to market additional Verizon products to you, but you have the right to opt out of this use.

This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

CPNI is a federally protected data category for telecommunications customers; its use for marketing is subject to FCC rules and your right to restrict it is legally enforceable at the federal level, not just as a matter of company policy.

Interpretive note: The policy's description of CPNI rights does not fully articulate the FCC's distinction between opt-in and opt-out consent categories, creating potential ambiguity about the scope of permissible CPNI use under this provision.

Consumer impact (what this means for users)

Verizon may use your call records, network usage patterns, and service configuration data for internal marketing purposes unless you exercise your federal right to restrict CPNI use, which you can do by contacting Verizon directly.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Call 1-800-333-9956 to exercise your right to restrict CPNI use for marketing purposes. You can also manage this preference through your My Verizon account at verizon.com.

How other platforms handle this

Groq Medium

There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...

Egnyte Medium

We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...

Shopify Medium

We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use Customer Proprietary Network Information (CPNI) — information related to the quantity, technical configuration, type, destination, location, and amount of your use of telecommunications services — to market additional services to you. You have the right to restrict our use of CPNI.

— Excerpt from Verizon's Verizon Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: CPNI is governed by Section 222 of the Communications Act and FCC rules at 47 C.F.R. Part 64. The FCC requires carriers to obtain opt-in consent before using CPNI to market services outside a customer's existing service category, and opt-out consent suffices for marketing services within the existing category. This provision's assertion that Verizon may use CPNI to market 'additional services' requires precise alignment with these FCC consent rules. The FCC enforces CPNI requirements and has imposed significant fines on carriers for violations. (2) GOVERNANCE EXPOSURE: High. CPNI violations carry civil monetary penalties from the FCC. The distinction between opt-in and opt-out consent categories under FCC rules is technically precise, and the policy's summary description of CPNI rights may not fully convey the regulatory nuance to consumers. (3) JURISDICTION FLAGS: FCC CPNI rules apply nationally to all telecommunications carriers. State-level CPNI or wiretapping statutes in California, Illinois, and other states may impose additional restrictions on use of call record data. (4) CONTRACT AND VENDOR IMPLICATIONS: Any third-party marketing partners receiving CPNI-derived data must be assessed for compliance with FCC rules on CPNI disclosure, which require written agreements with specific protective provisions. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether CPNI consent mechanisms distinguish between opt-in and opt-out categories as required by FCC rules, and whether marketing programs using CPNI data are appropriately scoped to the consent category obtained.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has concurrent jurisdiction over deceptive practices related to telecommunications data use, and coordinates with the FCC on consumer protection enforcement
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
Verizon Privacy Policy
Entity
Verizon
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-010485
Document ID
CA-D-00586
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
683da53cde17de16b7f9f005fbea526c0a1733e27c749281bbb2a6197a5a54e6
Analysis generated
May 8, 2026 16:23 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Verizon
Document: Verizon Privacy Policy
Record ID: CA-P-010485
Captured: 2026-05-08 16:23:02 UTC
SHA-256: 683da53cde17de16…
URL: https://conductatlas.com/platform/verizon/verizon-privacy-policy/cpni-use-for-advertising/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Verizon's CPNI Use for Advertising clause do?

CPNI is a federally protected data category for telecommunications customers; its use for marketing is subject to FCC rules and your right to restrict it is legally enforceable at the federal level, not just as a matter of company policy.

How does this clause affect you?

Verizon may use your call records, network usage patterns, and service configuration data for internal marketing purposes unless you exercise your federal right to restrict CPNI use, which you can do by contacting Verizon directly.

Is ConductAtlas affiliated with Verizon?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.