Verizon creates reports about customer behavior using your location, browsing, and app usage data and shares these reports with third-party companies including advertisers, and you are enrolled by default.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your location and behavioral data is being aggregated and shared with outside companies for commercial purposes unless you opt out, which is a form of third-party data sharing with significant privacy implications.
Interpretive note: Whether aggregate reports shared with third parties constitute a 'sale' or 'sharing' under CPRA depends on whether individual identifiability is preserved, which is not fully specified in the policy text.
Verizon shares data-derived insights that may include your location and browsing behavior with third-party advertisers and analysts by default, which means your activity patterns may inform commercial decisions by companies you have no relationship with.
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"Verizon uses information we have about you to create business insights and marketing reports that we share with other companies. This information may include your location data, the websites you visit, and the apps you use. The reports and insights may be shared with third parties including advertisers and industry analysts.— Excerpt from Verizon's Verizon Privacy Policy
(1) REGULATORY LANDSCAPE: Sharing of location and network-derived data with third parties engages FCC CPNI rules, which generally require opt-in consent for sharing CPNI with third parties for non-service purposes. CPRA classifies precise geolocation as sensitive personal information, and sharing it with third parties for commercial purposes requires opt-out rights and prominent disclosure. The FTC Act applies to material omissions about third-party data sharing practices. (2) GOVERNANCE EXPOSURE: High. The combination of location data and behavioral data shared with third-party advertisers and analysts represents a significant data sharing practice. If any of this sharing constitutes a 'sale' or 'sharing for cross-context behavioral advertising' under CPRA, opt-out rights must be clearly accessible and honored. (3) JURISDICTION FLAGS: California residents can opt out of sharing under CPRA. States with comprehensive privacy laws providing opt-out rights for targeted advertising include Colorado, Connecticut, Virginia, and Texas. FCC CPNI rules apply nationally. (4) CONTRACT AND VENDOR IMPLICATIONS: Agreements with third-party recipients of Business and Marketing Insights data should include contractual restrictions on downstream use, and these recipients should be evaluated as to whether they qualify as service providers, contractors, or third parties under applicable law. (5) COMPLIANCE CONSIDERATIONS: Legal teams should map what specific data elements feed into Business and Marketing Insights reports, assess whether those elements include CPNI-protected data, and confirm that FCC-required consent standards are met before sharing with third parties. The distinction between aggregate and individually identifiable data in these reports should be clearly documented.
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Your location and behavioral data is being aggregated and shared with outside companies for commercial purposes unless you opt out, which is a form of third-party data sharing with significant privacy implications.
Verizon shares data-derived insights that may include your location and browsing behavior with third-party advertisers and analysts by default, which means your activity patterns may inform commercial decisions by companies you have no relationship with.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Verizon.