Verizon shares your personal data with a range of third parties including advertisers, service providers, and companies with legal demands, and some of these third parties may use your data for their own marketing purposes.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party sharing for the recipient's own advertising purposes goes beyond typical service provider sharing and may constitute a 'sale' or 'sharing' of personal information under applicable state privacy laws, triggering opt-out rights.
Interpretive note: Whether specific third-party sharing arrangements constitute a 'sale' under applicable state law depends on the presence of valuable consideration and the operational relationship with each recipient, which is not fully specified in the policy.
Your personal data may be shared with companies that use it for their own marketing and advertising purposes, not just to help Verizon deliver services; this sharing is subject to opt-out rights under California and other state privacy laws.
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"We may share information about you with third parties, including companies that help us provide our services, companies that use information about you for their own advertising and marketing purposes, companies that provide services on behalf of Verizon, and other companies when required by law or to protect Verizon's rights.— Excerpt from Verizon's Verizon Privacy Policy
(1) REGULATORY LANDSCAPE: Sharing personal data with third parties for their own advertising purposes may constitute a 'sale' or 'sharing for cross-context behavioral advertising' under CPRA, triggering mandatory opt-out rights and disclosure obligations. The FTC Act applies to material omissions about the nature and scope of third-party data sharing. State attorneys general in California and other comprehensive privacy law states have enforcement authority over unlawful sharing practices. (2) GOVERNANCE EXPOSURE: High. The distinction between sharing with service providers (who may only use data on Verizon's behalf) and sharing with third parties for their own purposes (which triggers opt-out rights) is legally significant and must be operationally maintained through contractual controls and technical restrictions. (3) JURISDICTION FLAGS: California CPRA, Colorado CPA, Connecticut CTDPA, Virginia VCDPA, and Texas TDPSA all provide opt-out rights for sharing personal information with third parties for advertising. These rights must be honored for residents of each applicable state. (4) CONTRACT AND VENDOR IMPLICATIONS: Data sharing agreements with advertising partners receiving data for their own use must not contain provisions characterizing these recipients as service providers, which would be inconsistent with how the data is actually used. CPRA-compliant opt-out mechanisms must be technically propagated to these third parties. (5) COMPLIANCE CONSIDERATIONS: Legal teams should categorize all third-party data recipients as either service providers, contractors, or third parties under applicable law, and ensure that sharing for advertising purposes is covered by accessible opt-out mechanisms that are honored in practice.
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Third-party sharing for the recipient's own advertising purposes goes beyond typical service provider sharing and may constitute a 'sale' or 'sharing' of personal information under applicable state privacy laws, triggering opt-out rights.
Your personal data may be shared with companies that use it for their own marketing and advertising purposes, not just to help Verizon deliver services; this sharing is subject to opt-out rights under California and other state privacy laws.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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