Twilio · Twilio Privacy Notice · View original document ↗

Data Sharing with Advertising and Analytics Partners

High severity High confidence Explicitdocumentlanguage Uncommon · 14 of 325 platforms
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Recent governance activity Twilio recorded 5 documented changes in the last 30 days.
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This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational scope of data sharing across Twilio's service ecosystem and third-party partners. By characterizing certain sharing as a potential 'sale' or 'sharing' under California law, the clause creates a defined legal framework for how personal information flows beyond Twilio's direct control.

Recent Activity

This document changed recently

Medium May 19, 2026

The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.

View change record →
Medium Mar 19, 2026

The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.

View change record →

Consumer impact (what this means for users)

Under this clause, users' personal information may be disclosed to multiple categories of third parties for marketing, advertising, and analytics purposes as part of Twilio's standard service operations. Users operating under these terms have their personal information subject to sharing with advertising networks and analytics platforms identified by Twilio.

How other platforms handle this

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

Airbnb Medium

We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with third-party advertising and analytics partners, including social media companies, to deliver targeted advertisements and analyze the effectiveness of our marketing campaigns. This sharing may constitute a 'sale' or 'sharing' of personal information under California law.

— Excerpt from Twilio's Twilio Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-010828
Document ID
CA-D-00252
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1e5bbf4d983ee8081c4ac6d66bb2964eb214225dcf4ded575c19b5ff3fe5f3d5
Analysis generated
May 10, 2026 09:42 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Twilio
Document: Twilio Privacy Notice
Record ID: CA-P-010828
Captured: 2026-05-10 09:42:01 UTC
SHA-256: 1e5bbf4d983ee808…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/data-sharing-with-advertising-and-analytics-partners/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Twilio's Data Sharing with Advertising and Analytics Partners clause do?

The provision establishes the operational scope of data sharing across Twilio's service ecosystem and third-party partners. By characterizing certain sharing as a potential 'sale' or 'sharing' under California law, the clause creates a defined legal framework for how personal information flows beyond Twilio's direct control.

How does this clause affect you?

Under this clause, users' personal information may be disclosed to multiple categories of third parties for marketing, advertising, and analytics purposes as part of Twilio's standard service operations. Users operating under these terms have their personal information subject to sharing with advertising networks and analytics platforms identified by Twilio.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 14 platforms. See the full comparison.

Is ConductAtlas affiliated with Twilio?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Twilio.